consumer segmentation

consumer segmentation

an approach to marketing which involves grouping together potential BUYERS of a product on the basis of similarities in their buying characteristics. This enables a firm to match the attributes of its products' requirements or behaviour with that of identified buyer characteristics when selecting MARKET SEGMENTS to target. See MARKET SEGMENTATION.
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19 January 2018 - Ohio, US-based consumer segmentation tools provider Claritas has acquired Miami, US-based multicultural business intelligence specialists Geoscape International Inc.
To help the industry continue to grow, Southwick Associates partnered with NSSF and took an in-depth look at firearms owners--resulting in the industry's first consumer segmentation report.
The benefits multiply when they integrate their own consumer segmentation schemes into the analyses the new service offers.
The Arizona economic report, created in partnership with NMI, a specialist in health, wellness and sustainability trends based in Harleysville, PA, includes industry sales data for organic foods/ beverages, natural foods/beverages, dietary supplements, natural/organic personal care and pet products and natural household items, as well as detailed consumer segmentation within the state, based on NMI's Health & Wellness Segmentation Model.
A subsequent "agency operation walk-through" is planned on August 14 and 15, when agencies should be prepared to present their planning process, consumer-insight resources, approach to consumer segmentation studies for other clients, resources to for data management and sharing, and reporting and measurement tools, according to the document.
Providing innovative and personalized mobile services based on consumer segmentation will enable banks to not only run better by maximising their investments, but also run differently by strengthening customer engagement and driving greater adoption of mobile banking for competitive differentiation.
It's amazing how many insurers and brokers, peeling only this one layer off of the proverbial onion, start their strategy discussion with the need for consumer marketing: consumer segmentation, categorization, needs analysis, value proposition creation, etc.
The key markets in the region for Spain are Qatar, Kuwait, the UAE and Saudi Arabia and, taking into account the diversity of the country, the Spanish Tourism Board is also focussing on consumer segmentation to better appeal to travellers' motivations.
Innovative companies are staying ahead of the trend by deploying strategies built on consumer segmentation to strengthen the bonds with these high-profit potential customers.
Natural Marketing Institute (NMI), the leading market research and strategic consulting firm specializing in health, wellness and sustainability, and The Nielsen Company announced an agreement to provide in-depth insights into NMI's Lifestyles of Health and Sustainability (LOHAS) consumer segmentation model and expertise.
A sampling of topics: decision problem solving methods for global supply chains, the role of trust and satisfaction in global business partnerships, and consumer segmentation for globalizing firms.
In the shifting landscape of store formats and shopping preferences consumer segmentation has emerged as an important tool to help retailers identify shopper behaviors and identify opportunities to differentiate themselves, Hale noted.