consumer segmentation

consumer segmentation

an approach to marketing which involves grouping together potential BUYERS of a product on the basis of similarities in their buying characteristics. This enables a firm to match the attributes of its products' requirements or behaviour with that of identified buyer characteristics when selecting MARKET SEGMENTS to target. See MARKET SEGMENTATION.
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(To learn more about the NSSF and Southwick Associates' consumer segmentation of the U.S.
A buzzword and gargantuan consideration in consumer segmentation that has businesses around the world on their toes and not wit...
Hank Cardello, from the Food Policy Center at the Hudson Institute in Washington, D.C., applied consumer segmentation analysis to a survey of 2,000 respondents to examine attitudes toward eating, healthy living habits, mindsets, and food buying behaviors.
According to Nielsen's recent analysis of its "What's Cooking" consumer segmentation, examining which consumer groups are avid meal kit buyers, more than one-fourth (26%) of meal kit users classify themselves as gourmet cooks.
Ohio, US-based consumer segmentation tools provider Claritas has acquired Miami, US-based multicultural business intelligence specialists Geoscape International Inc.
19 January 2018 - Ohio, US-based consumer segmentation tools provider Claritas has acquired Miami, US-based multicultural business intelligence specialists Geoscape International Inc.
For example, by inputting psychographic and consumer segmentation data into probabilistic choice equations and comparing the results to heat maps that illustrate the services that are available to specific communities, we can gain a much clearer picture of where facilities should be located.
The company's 2015 consumer segmentation study found that nearly one-third of people said they were driven to eat meat because they wanted to grill.
Extending your core business consumer segmentation into social media channel segmentation allows for more-targeted messages.
A wine mix based on consumer segmentation and clustering can maximize profitability and efficiency, adds Smith.
While protecting consumer data is their priority, organizations are also increasingly looking to gain deeper insights from the vast amounts of data they hold to enable greater consumer segmentation and personalization.