consumer orientation

consumer orientation

a business philosophy of a company which emphasizes the provision of GOODS and SERVICES that have been specially designed to satisfy the needs of its customers. A CONSUMER or customer orientation involves the identification of customer needs with a view to developing products which satisfy these needs (see NEW PRODUCT DEVELOPMENT).

Once a firm has chosen to operate in a particular MARKET it needs to identify the needs of customers including, where appropriate, the needs of specific subgroups of customers (see MARKET SEGMENTATION).

A consumer orientation strategy thus requires a firm to understand the attitudes, wants and behaviour of a target group of consumers (see MARKETING RESEARCH. BUYER BEHAVIOUR). Having defined consumer wants, a firm can then develop products with characteristics which satisfy these wants and develop an appropriate MARKETING MIX to market them.


Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Preview Analysis of Global Sun Protection Products Market report Segmented By Product Type (Sun-Care Products (SPF-15-29, SPF-30-55, SPF-55+), After Sun Products, Self-Tanning Care Products), By Form (Creams, Gel, Lotion, Powder, Wipes, Spray, Natural Oils, Other Forms), By Ingredient (Ecamsule, Avobenzone, Oxybenzone, Titanium Dioxide, Zinc Oxide, Natural Oils), By Consumer Orientation, By Packaging Type, By Sales Channel, By Claim, by Skin Type, & by Region -- Tapping Opportunities in New Markets with Multifunctional Offerings The demand for sun protection products with additional benefits, such as dark spots reduction, anti-aging, and anti-blemish is expected to rise in the future.
This was accompanied by an unprecedented investment in consumer research and insight gathering to increase the company's focus on consumer preferences This stronger consumer orientation is showing results, as Nielsen now reports that in the last three months Helen of Troy is showing share growth of 2.8% with its Revlon, Bed Head and Pro Beauty Tools brands, while the performances of its major competitors are more in line with the overall category decline of 13%.
This same high consumer orientation is true in Hispanic countries of origin.
Given this consumer orientation, the recent return to butter, along with growing interest in full-fat and grass-fed milk and yogurt, ancestral fats, and specialty oils derived from fruits, seeds, and nuts of plants with healthy connotations, such as coconuts, avocados, pumpkins, pistachios, walnuts, olives, and hazelnuts should come as no surprise, officials say.
Continuing with its consumer orientation Milagrow has also upgraded the battery to one which can be replaced by the consumer.
Comparing the strength of the existing relationship between two types of marketing orientation (consumers and competitor orientation) it can be seen that in the group of small and medium-sized enterprises consumer orientation. should dominate.
Consistency and reliability of the brands and consumer orientation are the reasons why consumers continue to be loyal.
Thus, we realize that the concept of consumer orientation towards quality seems difficult to define, because quality can be misunderstood or defined differently by specialists, compared to what most people understand by targeting more expensive food, but with no nutritional value.
Pyramid said it expected higher demand across the banking, retail and public sectors as a result of their consumer orientation and the role customisation plays in differentiating their services.
and Chen, C.Y., 'The Relationship between Consumer Orientation, Service Value, Medical Service Quality and Patient Satisfaction: The Case of a Medical Center in Southern Taiwan', 2010, African Journal of Business Management, vol.
The author states that these activities all have in common their consumer orientation, compartmentalization, and solitude, reflecting new forms of organization and socialization in Japan that stand in sharp contrast to the still-existing but decreasing or marginal forms of folk and alternative cultures.

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