consumer adoption

consumer adoption

the acceptance and purchasing of NEW PRODUCTS or BRANDS by CONSUMERS. The rate at which consumers adopt a new product will determine whether or not it is withdrawn from the market or continues to be sold. A very high proportion of new products launched are rejected by consumers and only a minority gain rapid consumer acceptance. Consumer acceptance of a particular brand of a good determines the extent to which the consumer will continue to purchase that brand in preference to competitors'brands. See BRAND LOYALTY, TEST MARKETING.
References in periodicals archive ?
Dwivedi (Brunel University) investigates the consumer adoption, usage, and impact of broadband internet in the UK and Netherlands.
According to Simon Hunt, CTO-Clients at Novarra, "Our data shows that beyond basic content rendering, it is speed, mobile usability features, OTA security and full desktop parity, across popular handsets that are critical for consumer adoption.
Cable providers have yet to widely offer interactive TV services and consumer adoption has been slow.
SAN FRANCISCO -- IQPC announces the Electric Vehicles Consumer Adoption Summit taking place June 21 - 23 at the Hilton Fisherman's Wharf in San Francisco, CA.
4) Analysis of consumer adoption characteristics of Wireless Control Network-enabled products.
com/reports/c50424) has announced the addition of Digital Home: Asia/Pacific Consumer Adoption and Perception to their offering.
Wireless location-based services present a tremendous revenue opportunity for both wireless providers and application providers, but widespread consumer adoption requires a more efficient user interface, such as speech," said Michael Thompson, vice president and general manager, telco, search and communications, Nuance.
We chose TMone to help build that awareness and drive consumer adoption because of the company's experience in marketing new technologies.
Looking forward, we are optimistic about increased consumer adoption of our billpay services and to deepening the relationship between our clients and their customers with innovative new products and services.
The Mobile Digital TV Alliance today released a white paper, discussing the economic viability and consumer adoption of mobile TV.
How will improved protection strengthen consumer adoption and loyalty?
This agreement is part of a broader strategy to establish commercial relationships with mobile operators, and our success with 3Austria reflects the appeal of our service as a means of driving consumer adoption of value-added services and increased data usage," said Dean Wood, Senior Vice President, Commercial, for ShoZu.