consumer adoption

consumer adoption

the acceptance and purchasing of NEW PRODUCTS or BRANDS by CONSUMERS. The rate at which consumers adopt a new product will determine whether or not it is withdrawn from the market or continues to be sold. A very high proportion of new products launched are rejected by consumers and only a minority gain rapid consumer acceptance. Consumer acceptance of a particular brand of a good determines the extent to which the consumer will continue to purchase that brand in preference to competitors'brands. See BRAND LOYALTY, TEST MARKETING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
"Consumer adoption for the next stages of mobility, whether a self-driving car or cars "speaking" to each other on the road, will only grow with further incentives, education and access to these technologies," said Roth.
'So far, home care robots dominate with regard to consumer adoption and integration into smart home management,' says Jonathan Collins, Smart Home Research Director at ABI Research.
"The impact of the 'Off-Facebook Activity' tool on Facebook's ad business depends on consumer adoption," eMarketer analyst Jasmine Enberg said.
- Obstacles to consumer adoption of online grocery ordering
Looking ahead, we remain focused on our core operations, driving consumer adoption and engagement on our marketplace, increasing the penetration of JumiaPay, while continuing to improve our financial profile and making a sustainable impact on the continent," said Sacha Poignonnec and Jeremy Hodara, co-CEOs of Jumia.
Latest edition signals changes in consumer adoption rates to inform cross-platform testing strategies ahead of 5G and foldable device releases.
Ultimately, the capital will be used to help Alt Thirty Six achieve mass consumer adoption throughout the cannabis industry.
This significant shift in consumer adoption successfully addresses major problems faced during the usage of sugar and artificial sweeteners.
"In categories as diverse as fashion and financial services, new entrants are able to gain share by launching online - enabled by technology and consumer adoption of mobile and e-commerce - rather than be saddled with the costs and risks of opening on the high street."
"2018 was a pivotal moment for eSIM and consumer adoption. With Apple using eSIM technology in the iPhone X, and a growing number of mobile operators across the globe supporting the technology, it's only a matter of time before eSIM-only becomes the standard in devices.