consumer adoption

consumer adoption

the acceptance and purchasing of NEW PRODUCTS or BRANDS by CONSUMERS. The rate at which consumers adopt a new product will determine whether or not it is withdrawn from the market or continues to be sold. A very high proportion of new products launched are rejected by consumers and only a minority gain rapid consumer acceptance. Consumer acceptance of a particular brand of a good determines the extent to which the consumer will continue to purchase that brand in preference to competitors'brands. See BRAND LOYALTY, TEST MARKETING.
References in periodicals archive ?
Dwivedi (Brunel University) investigates the consumer adoption, usage, and impact of broadband internet in the UK and Netherlands.
According to Simon Hunt, CTO-Clients at Novarra, "Our data shows that beyond basic content rendering, it is speed, mobile usability features, OTA security and full desktop parity, across popular handsets that are critical for consumer adoption.
Cable providers have yet to widely offer interactive TV services and consumer adoption has been slow.