is an experimental method for measuring consumers' preferences for a product or service (Green & Srinivasan, 1978).
works like an experiment but without the costs and risks.
(also called Discrete Choice Analysis or sometimes MaxDiff) is an advanced market research strategy used in medtech to understand how end users make decisions and what they really value in medical device products and services.
(also called Discrete Choice Analysis or sometimes MaxDiff) is an advanced market research strategy used in medtech to understand how surgeons (and more often now, payers and patients) make decisions about what they really value in medical device products and services.
The real power of conjoint analysis
is the ability to predict the conditions that were not rated by the subjects.
In recent years, conjoint analysis
has been used in studies on professional sport marketing for examining fan preferences (Aiken & Koch, 2009), ticket pricing strategies (Lee & Kang, 2011), and price sensitivities (Daniel & Johnson, 2004).
The conjoint analysis
technique they used can provide direction for international food firms that want to develop novel foods and beverages which reflect the needs and preferences of specific consumers.
We demonstrate how conjoint analysis
can be used to assess the appeal of message characteristics when designing communications, including but not necessarily limited to research synopses, for entrepreneurs or other target groups.
* Conjoint analysis
is used to analyze and forecast consumer behavior in relation to new products to be launched on the market or enhancements to existing products.
By employing conjoint analysis
, the study is able to determine empirically which criteria used in the decisions to participate in CE actions are significant.
is a technique used for assessing consumer product preferences that has increasingly been applied to health care services and technologies.
The March Group currently represents a dynamic and growing business-to-business market research firm providing a wide variety of services, including new market and product assessments, market profiles/trends analysis, conjoint analysis
, customer needs/requirements analysis, customer satisfaction measurements, branding studies, pricing studies and related services.