"There was tremendous team work and collaboration on the project unseen at many other projects I've been a part of," said Steven Wehner, director of facilities operations with Cadbury Schweppes Americas
Confectionery.
In Kobe, annual consumption of Western
confectionery per household was worth an average 21,824 yen between 2000 and 2002, making the city the largest
confectionery market in Japan.
"We've been able to take a seasonal marshmallow have it at retail in about 8 or 9 month of the year," says Izewski, who has been with Just Born since 1995, having worked for Donruss Inc., a tradingcard division of Leaf Inc., a Finish-owned
confectionery products-subsidiary at Huhtamaki Oy, after starting his career with Coopers & Lybrand.
Almost two-thirds of all
confectionery consumption is driven by "emotional" as opposed to functional "need states"--presenting endless branding and consumption opportunities for manufacturers.
According to a survey about twenty three units with a combined capacity of 54,300 tonnes are engaged in the production of various types of
confectionery items in the organised sector of the country.
Non-cocoa
confectionery consists of sweets and other goodies which have found traction due to the expensive nature of cocoa.
The company has now replaced artificial colours, flavours and preservatives with alternatives in all 79
confectionery products it sells in the country.
The factory will include 40 production lines and will have the capacity to manufacture 253,000 tons of
confectionery products per year.
When
Confectionery Production visited Leingarten, we saw the Bepex-Hutt machines made at this centre.
Herbs in particular are of rising importance to the
confectionery industry.