concept testing


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concept testing

testing a new product concept with a sample of target consumers to assess the product's likely customer acceptability. Concept testing is used at a very early stage of NEW PRODUCT DEVELOPMENT in order to eliminate products which are unlikely to succeed and to pinpoint products whose potential warrants further research and development work.
References in periodicals archive ?
M2 EQUITYBITES-May 18, 2017-Airborne Wireless Network to conduct proof of concept testing
TELECOMWORLDWIRE-May 18, 2017-Airborne Wireless Network to conduct proof of concept testing
Concept Testing is the process of evaluating consumer response to an idea before introducing a product in the market.
The company will launch the first smart grid concept testing in the country in Vrchlabi next year.
Horsebridge Network Systems worked with RADWIN as local partner for the project, providing proof of concept testing, expert system and network design, network management system and high gain antennas.
The concept testing reportedly confirmed PinPoint's capabilities of detecting military and commercial grade explosives with operational performance that would not alter normal airport security throughput.
TSA also developed initial measures for commercial data concept testing that are intended to provide information related to impacts on aviation security, including improvements in false positive and false negative rates.
We have completed proof of concept testing for somatic embryogenesis, manufactured seed, and the automation required to link these technologies.
Specific analogs of these hepatoselective insulins have undergone preclinical and initial Phase I clinical proof of concept testing in humans.
The Dell Solution Centers make our solutions tangible and accessible to our customers through hands-on demonstrations and proof of concept testing.
M2 EQUITYBITES-May 16, 2017-Airborne Wireless Network to conduct proof of concept testing during latter part of 2017
The approval to test the final HCO filter design comes after successful concept testing on the crude oil tanker Stena Sude.