concept testing


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concept testing

testing a new product concept with a sample of target consumers to assess the product's likely customer acceptability. Concept testing is used at a very early stage of NEW PRODUCT DEVELOPMENT in order to eliminate products which are unlikely to succeed and to pinpoint products whose potential warrants further research and development work.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Regal Resources Limited (ASX:RER) has appointed Stanford University in California to conduct Phase Two Proof of Concept Testing of its UCTL technology.
The company will launch the first smart grid concept testing in the country in Vrchlabi next year.
They are engaging in product concept testing and packaging testing to make sure what they are considering to launch will have maximum impact.
Software providers for these methods also have tools that can be used to display visuals or videos, extending the usefulness of such methods into areas as concept testing or product development.
The pounds 1.9m marks the launch of the second key phase of the IDI project, which began in 2005 with the provision of business accommodation and concept testing facilities.
In addition to the features available with SE, Sentinel PE includes custom business logic testing, a dedicated operations team, and proof of concept testing for vulnerabilities to demonstrate exploitability.
The concept testing reportedly confirmed PinPoint's capabilities of detecting military and commercial grade explosives with operational performance that would not alter normal airport security throughput.
TSA also developed initial measures for commercial data concept testing that are intended to provide information related to impacts on aviation security, including improvements in false positive and false negative rates.
We also completed the strategic assessment, concept testing and development of implementation plans for urban and cooler programs that will be key initiatives in fiscal 2005."
Joe Eardly, JSF programme manager from Goodrich, said: 'Recently our engineers commenced proof of concept testing of the first development actuator and the project is now transitioning from concept design to the manufacturing phase.
Recent proof of concept testing conducted at Speedline validated Georgia Tech's findings.
We have completed proof of concept testing for somatic embryogenesis, manufactured seed, and the automation required to link these technologies.