company image


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Related to company image: Corporate image

company image

commonly held beliefs and impressions about a firm as a supplier of products, an employer and member of the community. Companies seek to promote positive public perceptions of themselves as progressive and enlightened organizations, caring for their employees and the environment and looking after the interests of consumers, because of the beneficial impact of good image upon, for example, company recruitment and sales. See PUBLIC RELATIONS, CORPORATE IDENTITY.
References in periodicals archive ?
H3: The relationship between functional quality and company image will be greater than the association between technical quality and company image for digital leased line service in the telecommunication industry.
Logo facelift - A redesign of an outdated, tired logo can do a lot to boost a company image, but be careful.
Pharmaceutical Company Image is a comprehensive biennial analysis of pharmaceutical company and industry image as perceived by key healthcare professionals.
The study measures overall customer satisfaction based on company image, communications, price and value, billing and payment, customer service and field service.
According to Verispan's Pharmaceutical Company Image 2006, 79% of physicians reported that they encourage patients to use the Internet for medical information.
According to Verispan's Pharmaceutical Company Image 2006, 54% of consumers recalled a news story about a specific prescription product.