company image


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Related to company image: Corporate image

company image

commonly held beliefs and impressions about a firm as a supplier of products, an employer and member of the community. Companies seek to promote positive public perceptions of themselves as progressive and enlightened organizations, caring for their employees and the environment and looking after the interests of consumers, because of the beneficial impact of good image upon, for example, company recruitment and sales. See PUBLIC RELATIONS, CORPORATE IDENTITY.
References in periodicals archive ?
The mechanism that connects production quality and business performance is company image. Customer satisfaction can also have an impact.
The "Special Award for Best Company Image Enhancer," which cites major contributions to enhancing MHI's technological status or corporate image, was conferred on two recipients.
First class logo and company image. This service will always be a necessity.
To project and highlight the contribution rendered by IESCOs employees for promoting company image and facilitating consumers is the prime and moral responsibility of the company he added.
To support the company image the department leader must be a strategic partner an employee champion and a change agent.
Kraemer-Johnson and Bishop have previously written four books about the Southdown Motor Services, and this illustrated volume explains how this UK transportation line earned its reputation as "the Rolls-Royce of bus companies." Intended for general readers, this book contains dozens of vintage photographs, advertisements and assorted memorabilia to document the company image, the coach designs and the high levels of customer service.
As communicators, we should all be alert to the demands of maintaining the right company image. To paraphrase a quaint English proverb, if you look after the image, the brand will look after itself.
According to the Verispan Pharmaceutical Company Image survey, Galderma is the first company in six years to be rated tops in overall opinion as well as No.
He said he was told at an interview in 2004 that the beard did not go with the company image.
DEPARTMENT store chain House of Fraser is considering dropping its prancing stag logo in an effort to modernise the company image.
Overall satisfaction is measured using seven factors: performance and reliability; billing; sales representatives/account executives; company image; cost of service; offerings and promotions; and customer service.
It includes the introduction of a new company image logo.