As the title indicates, this is an introductory
communication theory book.
This textbook introduces
communication theory by explaining it in practical ways and showing how it can be used in professional life, focusing on selected communication theories with applicability to communication practitioners, rather than all
communication theory.
In the ways those parts were used as
communication theory could not become self-sustainable.
With respect to theoretical traditions, Craig (1999) claimed--in his seminal piece on the state of the field of communication theory--that
communication theory did not exist as a coherent field owing to the isolationism of discrete specialties:
"Finding McLuhan: The Mind / The Man / The Message" should be considered an essential addition to academic library
Communication Theory & Practice reference collections and the supplemental studies lists for students, as well as being of immense value to non-specialist general readers with an interest in the life and work of Marshall McLuhan.
In other words, the communication scholarship should not be limited in just de-Westernizing
communication theory (4), but, more importantly, the emphasis should be given to re-orient
communication theory towards, for instance, Bharatavarshiya culture for mainstreaming indigenous theorization of communication.
[22] Gong shuhong, Wang chunhua, Impact of
Communication Theory on Development of Educational Technology, China Adult Education, 2007.3, 21-22
A critical introduction to media and
communication theory; v.4
In addition to being of interest to media ecologists and general semanticists, this stimulating and provocative book should have great appeal for scholars and students in the areas of semiotics, rhetorical theory, orality/ literacy studies, philosophy of communication, and
communication theory. Highly recommended.
From the emergence of a mass self-communication toward a
communication theory of power
An examination of a couple of prominent textbooks in
communication theory shows the influence of Robert Craig's (1999) essay in
Communication Theory.
Besides,
communication theory in the 50s was oriented to the mass media, which had little relevance to development in rural Southeast Asia at that time.
