As the title indicates, this is an introductory communication theory
This textbook introduces communication theory
by explaining it in practical ways and showing how it can be used in professional life, focusing on selected communication theories with applicability to communication practitioners, rather than all communication theory
In the ways those parts were used as communication theory
could not become self-sustainable.
With respect to theoretical traditions, Craig (1999) claimed--in his seminal piece on the state of the field of communication theory--that communication theory
did not exist as a coherent field owing to the isolationism of discrete specialties:
"Finding McLuhan: The Mind / The Man / The Message" should be considered an essential addition to academic library Communication Theory
& Practice reference collections and the supplemental studies lists for students, as well as being of immense value to non-specialist general readers with an interest in the life and work of Marshall McLuhan.
In other words, the communication scholarship should not be limited in just de-Westernizing communication theory
(4), but, more importantly, the emphasis should be given to re-orient communication theory
towards, for instance, Bharatavarshiya culture for mainstreaming indigenous theorization of communication.
 Gong shuhong, Wang chunhua, Impact of Communication Theory
on Development of Educational Technology, China Adult Education, 2007.3, 21-22
A critical introduction to media and communication theory
In addition to being of interest to media ecologists and general semanticists, this stimulating and provocative book should have great appeal for scholars and students in the areas of semiotics, rhetorical theory, orality/ literacy studies, philosophy of communication, and communication theory
. Highly recommended.
From the emergence of a mass self-communication toward a communication theory
An examination of a couple of prominent textbooks in communication theory
shows the influence of Robert Craig's (1999) essay in Communication Theory
Besides, communication theory
in the 50s was oriented to the mass media, which had little relevance to development in rural Southeast Asia at that time.