cold call

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Cold Calling

Informal; the practice of a broker making an unsolicited telephone call to a completely unknown person in an attempt to convince the person to become a client of that broker or brokerage. This practice is controversial and some jurisdictions have enacted laws limiting its legitimate use. It is also called dialing and smiling. See also: order period.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

cold call

A broker's telephone call to a heretofore unknown person during which the broker tries to enlist that person as a customer.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.

cold call

To make unsolicited contact with persons for the purpose of making a sale.In real estate, new agents will often cold call entire neighborhoods in an attempt to obtain listings.

The Complete Real Estate Encyclopedia by Denise L. Evans, JD & O. William Evans, JD. Copyright © 2007 by The McGraw-Hill Companies, Inc.
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"If you are cold-called about your pension, or believe you could be the victim of pension fraud, please contact Action Fraud on 0300 1232040."
Mike Broomfield, TPR's head of intelligence, said: "We're grateful to those people who have alerted us to the cold-calls. We've now referred the cases to the ICO to consider and would urge anyone else who is contacted to call Action Fraud.
"If anyone cold-calls you about your pension, it is an attempt to steal your savings.
Mhairi issues pensions fraud warning
An integrated approach means ming cold-call telemarketing in conjunction with other media.
Use cold-call lead generation with more traditional promotions to increase your returns and leverage your budget.
Give your cold-call lead generation campaign the best chance of success by following a "best-odds approach." Here's an outline of what steps or elements a successful lead generation cold call should include:
Test the list before you begin cold-call activity: Call a random sample to verify accuracy and list targets.
Done right, cold-call lead generation can enhance product exposure and complement traditional promotional methods for a fraction of your budget.
Cold-call lead generation deserves a careful look and a rightful position in your integrated marketing communications line-up.
When it's OK to cold call...
Does that mean now that we will receive cold-calls about claiming compensation from cold-call firms?
Inshort
"The legislation is designed to give consumers the chance to cancel a contract after they have been cold-called by a trader.
It's cold comfort

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