cold call

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Cold Calling

Informal; the practice of a broker making an unsolicited telephone call to a completely unknown person in an attempt to convince the person to become a client of that broker or brokerage. This practice is controversial and some jurisdictions have enacted laws limiting its legitimate use. It is also called dialing and smiling. See also: order period.

cold call

A broker's telephone call to a heretofore unknown person during which the broker tries to enlist that person as a customer.

cold call

To make unsolicited contact with persons for the purpose of making a sale.In real estate, new agents will often cold call entire neighborhoods in an attempt to obtain listings.

References in periodicals archive ?
"If you are cold-called about your pension, or believe you could be the victim of pension fraud, please contact Action Fraud on 0300 1232040."
Mike Broomfield, TPR's head of intelligence, said: "We're grateful to those people who have alerted us to the cold-calls. We've now referred the cases to the ICO to consider and would urge anyone else who is contacted to call Action Fraud.
"If anyone cold-calls you about your pension, it is an attempt to steal your savings.
An integrated approach means ming cold-call telemarketing in conjunction with other media.
Use cold-call lead generation with more traditional promotions to increase your returns and leverage your budget.
Give your cold-call lead generation campaign the best chance of success by following a "best-odds approach." Here's an outline of what steps or elements a successful lead generation cold call should include:
Test the list before you begin cold-call activity: Call a random sample to verify accuracy and list targets.
Done right, cold-call lead generation can enhance product exposure and complement traditional promotional methods for a fraction of your budget.
Cold-call lead generation deserves a careful look and a rightful position in your integrated marketing communications line-up.
Does that mean now that we will receive cold-calls about claiming compensation from cold-call firms?
"The legislation is designed to give consumers the chance to cancel a contract after they have been cold-called by a trader.