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Informal; the practice of a broker making an unsolicited telephone call to a completely unknown person in an attempt to convince the person to become a client of that broker or brokerage. This practice is controversial and some jurisdictions have enacted laws limiting its legitimate use. It is also called dialing and smiling. See also: order period.
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cold callinga method of selling products which involves a business making unsolicited approaches to potential customers by door-to-door visits by SALES REPRESENTATIVES, TELEPHONE SELLING or DIRECT MAIL.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson