Click-Through Rate

(redirected from click rate)
Also found in: Encyclopedia.

Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
We sent a fairly advanced phish and they ended up having a click rate that was high and raised some eyebrows for management.
The click rate measures the percentage of recipients who not only opened your email, but also clicked on links provided in it.
The correct keystroke rate was statistically significantly negatively correlated with the mouse click rate (r = -0.
With averaged trials, a Fourier transform was used to evaluate EEG power at the frequency of stimulation for each click rate, and the log-10 of the power value at each rate was used in statistical analysis.
Adjust the double-click speed so that a slower click rate still works.
Although the maximum click rate of female vocalizations is 20 Hz, and that of male calls is 80 Hz, the motoneurons of both sexes can fire at a much higher frequency than is required for call production.
The click rate multiplied by the conversion rate yields an overall response rate.
03, N = 16), click rate and the number of yellow bands males wore were negatively correlated (R = -0.
35% click rate across all campaigns in the first two months.
StreamSend integrated Google Analytics into its social marketing tool suite StreamSend Share, a feature that shows more than 20% improvement in the view and click rate of emails designed to be shared socially.
Interstitial ads gave us click rate measurements, but we were never sure how many of those clicks were made by accident while users were looking for the close button," Leong says.
A video result will get a better click rate than a non-video result in position further up.