Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
The most viewed documentary had a click rate of about 23 million in six months, resulting in a profit of over Rmb1 million.
We are arguing that click rate is a behavioral indicator of information seeking and that the participants' responses to the survey are a self-report indicator of information seeking.
The KDD2012 CUP track2 corresponding research question is based on the actual click data information to predict the click rate of the advertisement.
"They told us, 'we think we're pretty advanced, we have a lot of engineers, we have a lot of security-minded people.' We sent a fairly advanced phish and they ended up having a click rate that was high and raised some eyebrows for management."
First, most of political education & ideological education websites are with problems of low click rate and low visit rate (Gorecki, 2011).
My company performs phishing tests for many of our clients, and even when the employees have been trained on the dangers of phishing, the click rate is still surprisingly high.
If I decide I want to be "out there" for some time I could offer Google a click rate of 0.50 [pounds sterling] per click and a monthly budget of 100 [pounds sterling].
Advertisers limited their spending and the click rate on Twitter's ads fell, but the company expects improvement in the second half of 2015, chief financial officer Anthony Noto said on a call with analysts.
The click rate on phishing attacks goes down by 80 to 90 percent.
The reason people see a decline in their open and/or click rate is the content.
High-quality mobile advertising and promotional blasts have a 19.3 percent click rate, unequaled by any other marketing tactic.