The
click rate measures the percentage of recipients who not only opened your email, but also clicked on links provided in it.
Advertisers such as Microsoft, Intel, Samsung, Brother and TrendMicro have achieved well above average
click rates of between 2% and 4%.
More than just the
click rates and subsequent results are impressive - interaction rates have also proved high.
The ads were evaluated on initial
click rate responses from consumers whose recent behaviour indicated an interest in these categories versus the response rates of consumers who hadn't showed any similar category interest in the past two weeks.
In addition to having YourKey safeguard valuable information and private data, they also clicked-through banner ads at a rate better than 6%, "an exceptionally strong
click rate for mobile advertising.
IMN's e-newsletters generated a unique
click rate of 5.
Groupon turned to Return Path's Certification Program and conducted market testing to measure the impact of the program on ensuring the delivery of Groupon email to subscribers' inboxes during key times and also measured any increase in open rate,
click rate and impact on purchases.
A comparison test of a video mail message and regular mail form showed that the video mail (video on a separate login page) has a better open &
click rate (increased by 5.
In addition to having YourKey safeguard valuable information and private data, consumers also clicked-through banner ads at a rate better than 6%, "an exceptionally strong
click rate for mobile advertising," he said.
Functions include the powerful digital Click Analyzer, which automatically evaluates the
click rate N, applies the use of exceptions and provides click measurement with a report including all mandatory data.
For weekdays, Monday had the highest revenue per email, and Friday had the better
click rate.
Based on traditional evaluation metrics, such as
click rate, impressions, and engagement, Meebo's ad platform has been outstanding and one of the best performing in the social space," said Eric Druckenmiller, VP of media, Deep Focus.
