Among the principles investigated in the prize winning paper: revealing why effective narratives must engage the limbic system in the brain, and how most corporate communications ignore this; how most efforts to change minds
backfire and what science reveals as the best approach; how to create mental imagery in narrative to trigger the evolutionary roots of human empathy.
Includes updated information on a wealth of topics including the critical path tasks and how to use the CLR to change minds
You invest everything in creating your company, brand, candidacy or cause," said Andrea Coville, author of Relevance: The Power to Change Minds
and Behavior and Stay Ahead of the Competition.
We hope the Scottish Labour review will look closely at this report and that the report will change minds
But they are remembering Adrian in the best possible way - by ensuring his legacy continues to change minds
and save lives.
Such a setting will create a sense of awe, wonder, humility and respect for ALL life, and will change minds
a popular gay tour operator based in California, the presence of gay and lesbian tourists helps change minds
in the countries they visit.
Use personal and vicarious experience to change minds
We design communications programs that don't just change minds
, they change behaviours - in this case, taking action to address climate change.