category management


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category management

the management of BRANDS in a group, portfolio or category with specific emphasis on the retail trade's requirements.
References in periodicals archive ?
And Nate Newcomer, previously vice president of category management support and front-end analysis, has been named the new group vice president of category management administration, financial analysis and replenishment.
Category management has its roots in the Office of Management and Budget's strategic sourcing initiative, going back to 2003.
Read the JDA Supply Chain Nation blog: Meeting the Need for Personalized Shopping Experiences with Category Management
For one, even in the chain world, convenience stores have traditionally lagged other retail channels in category management techniques.
Two decades later, looking at this version of category management still being used at many retailers is like looking in your refrigerator and discovering that everything is about to go out of code.
Organized by the Minneapolis-based Category Management Association (CMA), the conference is known for an excellent networking environment and focus on best practices across multiple categories and channels, as well as total retail development strategies.
Aatish Dedhia, chief executive officer of Zycus, said: "Ma'aden is yet another example of a company choosing the fast-track to advanced strategic spend and category management by investing in state-of-the-art solutions at the front end of a procurement transformation.
These organizations use supplier category management programs to provide value to the business that goes beyond simply purchasing materials at the lowest cost.
"This hire supports our commitment to making significant investments that will help Heineken USA develop a leading-edge shopper insight capability and upgrade our customer and category management processes," said Mr.
"Our category management solution empowers our clients to achieve their performance objectives in a calculated and educated way by providing unprecedented insight through our category management analytics and reporting engine," says Chris Ritchie, Sentrana's Director of Solutions and Services.
"Tony has done a terrific job this past year in strengthening our category management department and further building upon our strong relationships with suppliers," says Martindale.
From this reason, the last decades of the 20th century saw the emergence of a new form of product management--the concept of category management. The concept was initiated by US retail companies.