cannibalization

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Related to cannibalized: Cannibalisation, cannibalised

Corporate Cannibalism

An act or strategy in which a company introduces a new product into a market where the same company's products are already well established. A company engaging in corporate cannibalism is effectively competing against itself. There are two main reasons companies do this. First, the company wants to increase its market share and is taking a gamble that introducing the new product will harm other competitors more than the company itself. Secondly, the company may believe that the new product will sell better than the first, or will sell to a different sort of buyer. For example, a company may manufacture cars, and later begin manufacturing trucks. While both products appeal to the same general market (drivers) one may fit an individual's needs better than the other. However, corporate cannibalism often has negative effects: the car manufactures customer base may begin buying trucks instead of cars, resulting in good truck sales, but not increasing the company's market share. There may even be a decrease. It is also called market cannibalization.

cannibalization

a situation where a new brand gains sales at the expense of another of the company's brands.
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References in periodicals archive ?
In individuals that had cannibalized eggs or 1st instars, the pupal weight was significantly increased to 10.96 mg or 10.88 mg, as compared to 10.33 mg in the control.
Either spiders did not cannibalize at all (64.4%); they cannibalized in a body mass dependent way (25.4%, linear regression, n = 52, t = 4.57, P < 0.0001, [R.sup.2] = 0.29); or they cannibalized within the first day of the experiment (i.e.
Cannibalized sale: a type of shifted sale that occurs when a merchant captures a sale on its web site that it would otherwise have captured through traditional channels.
For thirty years, all this was conducted out of an artfully cannibalized old youth club, reflecting the impromptu spirit of the times, but during the '90s, an accumulation of funds and political capital gradually gave momentum to the notion of a new, purpose-built theatre.
There were bibliographic references uptown too: The cannibalized atlases and magazines suggested another kind of library, while works like Utopia Mountains, 1998, and Desert Bloom, 2000, cited the literature on American crackpot-visionaries from Thoreau and the Shakers t o Ted Kaczynski and the Manson Family.
With a larger sample of old stars, the team expects to find fossils of many more cannibalized galaxies, Helmi says.
Excluding established locations where results were cannibalized by recent openings of nearby Giant outlets, comparable-store sales were ahead 2.8%.
"(T)he Provincial Retrieval Team organized by then Governor Oscar Moreno discovered that the vehicles were placed in a warehouse in Claveria, Misamis Oriental, and were cannibalized, rendering them unserviceable," it said.
Embryonic stem cells are cannibalized from unborn children, including abortion victims.
But the space has been intriguingly and provocatively cannibalized. A ragged chunk is missing from one of the cupola's five supporting columns and marble entrance desks have been customized with a few spray-paint, pixel-dot graffiti stencils, reminiscent of space-invader characters.
Because of that difference, cannibalized males essentially fathered twice as many eggs as an uneaten male.