cannibalization

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Related to cannibalized: Cannibalisation, cannibalised

Corporate Cannibalism

An act or strategy in which a company introduces a new product into a market where the same company's products are already well established. A company engaging in corporate cannibalism is effectively competing against itself. There are two main reasons companies do this. First, the company wants to increase its market share and is taking a gamble that introducing the new product will harm other competitors more than the company itself. Secondly, the company may believe that the new product will sell better than the first, or will sell to a different sort of buyer. For example, a company may manufacture cars, and later begin manufacturing trucks. While both products appeal to the same general market (drivers) one may fit an individual's needs better than the other. However, corporate cannibalism often has negative effects: the car manufactures customer base may begin buying trucks instead of cars, resulting in good truck sales, but not increasing the company's market share. There may even be a decrease. It is also called market cannibalization.

cannibalization

a situation where a new brand gains sales at the expense of another of the company's brands.
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References in periodicals archive ?
In individuals that had cannibalized eggs or 1st instars, the pupal weight was significantly increased to 10.
4); five eggsacs in which fewer than three pairs cannibalized were omitted from this analysis, thus, 14 eggsacs were included with a total of 65 pairs.
Moss's disjointed geometries and lusty approach to materials make for buildings with undeniable presence, but his quirkily cannibalized warehouses also embody a wider civic mandate, suggesting visionary alternative strategies for urban redevelopment.
9 billion, 92-foot-long cylinder would be launched with external fuel tank, main engines, and solid boosters cannibalized from a space shuttle.
has not cannibalized AT&T Wireless' highly-valued postpaid
The photos were manipulated and cannibalized to such an extent that the celebrities were commercially exploited and were robbed of their dignity, professionalism and talent,'' Tevrizian wrote in a 20-page ruling.
One team member raised the hackles of some antropologists and American Indian groups by reporting that the victims had probably been cannibalized.
In a jumbled collection of bones, tools and pottery, archeologists have uncovered grim evidence that attackers slaughtered, butchered and perhaps even cannibalized the long-ago inhabitants of the American Southwest.
The allegedly cannibalized Neandertal skull, however, lay on the cave floor in the heart of the hyena den, and shows no signs of tampering by either Neandertals or modern humans, report Tim D.
The lawsuit asserts that P&G cannibalized the Sassoon name and product in recent years to support its other hair care brands, starving it of new products, advertising dollars, and vital shelf space in retail outlets.
with a portfolio that includes Fox and its take-no-prisoners sports division that has cannibalized as many cable and regional television systems as possible.