cannibalization

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Corporate Cannibalism

An act or strategy in which a company introduces a new product into a market where the same company's products are already well established. A company engaging in corporate cannibalism is effectively competing against itself. There are two main reasons companies do this. First, the company wants to increase its market share and is taking a gamble that introducing the new product will harm other competitors more than the company itself. Secondly, the company may believe that the new product will sell better than the first, or will sell to a different sort of buyer. For example, a company may manufacture cars, and later begin manufacturing trucks. While both products appeal to the same general market (drivers) one may fit an individual's needs better than the other. However, corporate cannibalism often has negative effects: the car manufactures customer base may begin buying trucks instead of cars, resulting in good truck sales, but not increasing the company's market share. There may even be a decrease. It is also called market cannibalization.

cannibalization

a situation where a new brand gains sales at the expense of another of the company's brands.
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Experiment 2.--The purpose of this experiment was to test if the tendency to cannibalize varied among spiderlings from different eggsacs.
After viewing the Model Y unveiling event held by Tesla, Morgan Stanley analyst Adam Jonas said the new vehicle looks "much more similar" to the Model 3 than he had expected and he believes its introduction is likely to cannibalize the Model 3.
"We believe this is because there is a strong likelihood that iPhone X demand will cannibalize iPhone 8 pre-orders."
The difference with Villegas' case was that the woman did not try to cannibalize her children but attempted to commit suicide instead.
Programs and solutions that drive one product or brand to the exclusion of others merely cannibalize and fail to drive incremental profits.
While Basement Jaxx scoured the globe for odd sounds, Dutch ensemble Soulwax cannibalize their own back catalog on Nite Sessions.
Maintenance control directed the shop to cannibalize the switch from another jet.
Using a largely common body structure, the company has designed two vehicles that look completely different and should appeal to distinctly different market segments--the Five Hundred to traditional big sedan customers and the Freestyle to minivan and SUV owners looking for something more carlike--deftly getting around the traditional problem of common-platform vehicles being look-alikes that cannibalize each other's customers.
At other times, when the two stars are farther apart, the compact star can cannibalize very little mass and the energetic radiation dwindles on a time scale of decades to centuries.
"You have to compete based on system-wide adaptability; you have to be in a state of constant change and continually cannibalize your business, unlearn old habits and shed behaviors that are no longer productive' he said.
For its part, the Indonesian Air Force is understood to be prepared to cannibalize its Hawk fleet to bring these latest aircraft up to operational standard in the interim and to procure the necessary equipment from alternative sources if the US continues its ban on arms exports to Indonesia.
Two items that demonstrate equal loyalty based on panel data measures may actually cannibalize at very different rates because one has many fewer direct substitutes than the other.