campaign

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campaign

a planned marketing or advertising activity designed to increase a firm's sales. See ADVERTISING CAMPAIGN, PROMOTION, PROMOTIONAL MIX.
References in classic literature ?
We shall not follow the captain throughout his trapping campaign, which lasted until the beginning of June, nor detail all the manoeuvres of the rival trapping parties and their various schemes to outwit and out-trap each other.
It will be as I said at the beginning of the campaign, it won't be your skirmishing at Durrenstein, or gunpowder at all, that will decide the matter, but those who devised it," said Bilibin quoting one of his own mots, releasing the wrinkles on his forehead, and pausing.
"But joking apart," said Prince Andrew, "do you really think the campaign is over?"
Well, you have this excuse: advancement, the opening campaign, the opportunity which I offer you--so much for the world.
"Well, let it be, then, as you have said, Monsieur d'Artagnan; we shall see each other again after the campaign. I will have my eye upon you, for I shall be there," replied the cardinal, pointing with his finger to a magnificent suit of armor he was to wear, "and on our return, well--we will settle our account!"
Nevertheless, one thing afforded him inward consolation; it was expected by everybody that the campaign would be a severe one.
"We have got to get over this issue and look at the content of the campaigns."
Another IRS official, Jack Reilly, said the church would have to make the list available to other campaigns as well and would have to actually notify the other campaigns that the list was available.
The Center for Responsive Politics reports that only 8,870 donors gave $10,000 or more to federal campaigns, totaling $275.6 million.
President Bush and Senator Kerry have begun their presidential campaigns by publicly criticizing each other's qualifications and achievements.
Others have drawn and will continue to draw parallels between civil rights campaigns of the 1960s and contemporary immigrants' rights campaigns.
"I agree with Barb's assessment of the use of response rates in acquisition campaigns. Response rates have never meant much to me as a single indicator.