campaign

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campaign

a planned marketing or advertising activity designed to increase a firm's sales. See ADVERTISING CAMPAIGN, PROMOTION, PROMOTIONAL MIX.
References in periodicals archive ?
The seasoned campaigner hit out at the use of taxpayers' money being used to fund the visit.
Hanne Stinson, chief executive of the British Humanist Association, said: "Sir Ludovic was a stalwart supporter of the BHA and a progressive campaigner on many fronts.
Campaigners were highlighting the 500,000 people who have died across the world as a result of armed violence -one life for every minute of the day.
Retailers visiting Campaigner at booth 710 will have the opportunity to learn how to use email to boost the performance of their marketing programs.
PRINCE Harry, Prime Minister David Cameron and anti-apartheid campaigner Desmond Tutu led nearly 2,000 people at a memorial service for former South African president Nelson Mandela.
Iain Dale, who scuffled with campaigner Stuart Holmes as he tried to move him out of shot, admitted he had been "frankly idiotic".
But campaigner David Mc-Grath, from Meriden RAID, accused the travellers of "stringing out the legal process and tying everyone in knots using Dale Farm tactics to prolong their stay at the illegal site".
The commission will ask each registered campaigner to submit a statement of no more than 200 words which it will then place on a specially-designed page, along with a link to their own website.
Lead campaigner Brian Guest said: "This is the end of a chapter but not the end of the story.
Long-time campaigner Joanna Lumley, whose father served in a Gurkha regiment, said: ''I can't tell you the sense of elation, the sense of pride - pride in our country, pride in the democratic system and pride in our Parliament .
AN animal rights campaigner has called for horse drawn carriages to be removed from the streets of Killarney.
Friends of the Earth international climate change campaigner Catherine Pearce said: "I think that just goes to show just how the Bush administration are so completely swallowed up by the oil industry it is very hard to see the difference.