campaign

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campaign

a planned marketing or advertising activity designed to increase a firm's sales. See ADVERTISING CAMPAIGN, PROMOTION, PROMOTIONAL MIX.
References in periodicals archive ?
LAMAR ALEXANDER: As he campaigned near New Hampshire's seacoast, Alexander was preoccupied with Dole's ad attacking him as a tax-and-spend liberal.
Glenn Anderson dispatched five congressional aides to California where they campaigned for Anderson's chosen successor, Evan Braude, his stepson, at taxpayers' expense.
I made an earlier trip out in August and we campaigned.

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