campaign


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campaign

a planned marketing or advertising activity designed to increase a firm's sales. See ADVERTISING CAMPAIGN, PROMOTION, PROMOTIONAL MIX.
References in classic literature ?
We shall not follow the captain throughout his trapping campaign, which lasted until the beginning of June, nor detail all the manoeuvres of the rival trapping parties and their various schemes to outwit and out-trap each other.
It will be as I said at the beginning of the campaign, it won't be your skirmishing at Durrenstein, or gunpowder at all, that will decide the matter, but those who devised it," said Bilibin quoting one of his own mots, releasing the wrinkles on his forehead, and pausing.
But joking apart," said Prince Andrew, "do you really think the campaign is over?
Well, let it be, then, as you have said, Monsieur d'Artagnan; we shall see each other again after the campaign.
Nevertheless, one thing afforded him inward consolation; it was expected by everybody that the campaign would be a severe one.
Their bungled break-in was paid for with funds from a $200,000 campaign contribution from financier Robert Vesco.
In spite of Gore's game effort, Garcia said he was "suspicious" that the visit might have something to do with the Vice President's desire to get an early start on the 2000 Presidential campaign.
During an Oval Office meeting with Bush, Chief of Staff John Sununu and Leigh Ann Metzger, Bush's liaison to religious organizations, Robertson pledged to support Bush's reelection campaign and offered to help in any way he could.
Could it have something to do with the $536,000 in political campaign contributions made by Chiquita Banana CEO Carl Lindner and his wife, Edyth?
Together, they waged a successful campaign that secured badly needed resources, while strengthening community support for public safety.
BOSTON -- Dana-Farber Cancer Institute today launched the most ambitious fundraising campaign in its history and the largest ever hospital-based campaign in New England.
George Runner's campaign committee was fined $5,500 and ordered to return $6,400 to a Lancaster medical firm and a car dealer for accepting two campaign contributions beyond the monetary limit and for other violations of state election law.

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