Word

(redirected from by word of mouth)
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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in classic literature ?
Still, I did not augur ill from his silence: to me it looked like the natural action of a lover, who, even while his heart was singing "She is mine!", would fear to paint his happiness in the cold phrases of a written letter, but would wait to tell it by word of mouth. "Yes," I thought, "I am to hear his song of triumph from his own lips!"
Biddy says, "I know he will be very glad to have it by word of mouth, it is holidaytime, you want to see him, go!" I have now concluded, Sir," said Joe, rising from his chair, "and, Pip, I wish you ever well and ever prospering to a greater and a greater heighth."
This omission I now made haste to correct, and, after the manner of green Martians with their beasts, I let him know partially by the weird and uncanny telepathy of Barsoom and partly by word of mouth that we were upon the trail of those who had recently occupied the boat through which we had just passed.