Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.

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References in periodicals archive ?

Brian Wright, chairman of the BARRA which has been campaigning for the memorial for years, added: "We will go out of our way to get his name on, by hook or by crook.

City's hero has been forgotten

"I had better finish it now, by hook or by crook," said Whitaker.

Pressure on for marathon man Whitaker

[8] By Hook or by Crook (Wolfe) The low-budget butch road trip saga comes packed with interviews and outtakes.

Top ten lists for summer: there's plenty of summer left. Here are our choices for fun ways to fill sunny days and hot nights

By Hook or By Crook puts a unique spin on the genre with some gender bending, a sly sense of humor and keen observations about human nature.

By Hook or By Crook. (Advertisement)

The area's Assembly Member Huw Lewis said: ``The people making the decisions seem to be determined to close the meals-on-wheels depot by hook or by crook.

Meals depot's deadline

"By hook or by crook I got back in the team and I am going to try as hard as I can to make sure the manager can't leave me out again."

Sherwood ready and fighting fit

Appointed to the position a year and a half ago, Wentzel was widely assumed to be supervising the slow extinction of his agency, by hook or by crook.