Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Brian Wright, chairman of the BARRA which has been campaigning for the memorial for years, added: "We will go out of our way to get his name on, by hook or by crook.
"I had better finish it now, by hook or by crook," said Whitaker.
[8] By Hook or by Crook (Wolfe) The low-budget butch road trip saga comes packed with interviews and outtakes.
By Hook or By Crook puts a unique spin on the genre with some gender bending, a sly sense of humor and keen observations about human nature.
The area's Assembly Member Huw Lewis said: ``The people making the decisions seem to be determined to close the meals-on-wheels depot by hook or by crook.
"By hook or by crook I got back in the team and I am going to try as hard as I can to make sure the manager can't leave me out again."
Appointed to the position a year and a half ago, Wentzel was widely assumed to be supervising the slow extinction of his agency, by hook or by crook.