Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
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I had no idea, when I wrote my opening words of chapter 1, that a few pages later I would be exploring the origins of by hook or by crook, or that, in between, I would find myself talking about other associations which came to mind as I described my encounter with the Welsh/Scots shepherd.
In search of English
I had better finish it now, by hook or by crook," said Whitaker.
Pressure on for marathon man Whitaker
By Hook or By Crook puts a unique spin on the genre with some gender bending, a sly sense of humor and keen observations about human nature.
By Hook or By Crook. (Advertisement)

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