buying intentions survey
buying intentions surveyan investigation designed to discover BUYERS' future plans in respect of purchasing a particular GOOD or SERVICE. Such a survey is undertaken to enable a firm to produce more realistic forecasts of the anticipated future demand for their product. Surveys are generally carried out by interviewers or direct mail questionnaires. See SALES FORECASTING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson