buying centre

a group of persons usually within a firm which is responsible for the buying decision. The roles within the buying centre, or decision-making unit, include the initiator, who sets the process in motion; the buyer who negotiates the terms of any purchase deal; the specifier, or influencer, who specifies the precise product requirements; the decider who has the ultimate authority to approve the award of the supply contract; a gatekeeper, who controls the flow of information and contacts in the BUYING PROCESS; and finally the user(s), namely the individual(s) who will make use of the bought inputs in their working operations. See PURCHASING.

Mentioned in ?

References in periodicals archive ?

At our online Car Buying Centre, you can compare prices, see photos and read user reviews, customize your options, get a low price guarantee from certified dealers, and apply for a loan on a new or used car.

-Bank of America launches site for buying cars

So over the last couple of years they have spent pounds 10m and pounds 13m, they have had a little bit of a go buying centre forwards.

Saha is wary of Sunderland strike force

Rex Johnson Online opened its first gold buying centre in Coventry in April 2009 and currently has seven outlets in the West Midlands.

IN BRIEF.....

There are a total of 14 topics arranged on the discs as follows: Introduction, Finding Your Prospects, The Decision Making Path, Getting Appointments by Phone (1), Getting Appointments by Phone (2), Controlling the Initial Meeting, Ask Don't Tell, The Buying Centre, Discussion Documents, To Close Or Not to Close, Closing and Objection Handling, Don't Give Up

Selling Services with Integrity

The sale is the second Society sale to be held at Llandovery within a seven-week period, and the market is recognised as a popular buying centre for those travelling from England and the Borders," said WBCS chief executive, Andrew James.

Welsh Black Cattle Society prepares for summer sale after festival hat-trick

But the fact remains that Liverpool's record of buying centre forwards over the last two decades has been nothing short of dismal.

Torres has a fighting chance to match Aldo; Blood Red Newcomer can play crucial Reds role

Casino and Shell had already finalised a partnership last year for supplying the service stations with grocery products from Casino's buying centre.

CASINO TO TAKE BACK 59 SHELL SERVICE STATIONS

This relates to the informal decision-making unit composed of users, influencers, deciders and gatekeepers as well as the professional buyers, and the concept of a buying centre with multi-person influences (Hill and Hillier, 1977).

Advertising client-agency relationships: the decision-making structure of clients

In addition to personal factors, group dynamics or interpersonal factors within the buying centre also affect the development of relationships.

International procurement practices: a matter of relationships

TORRENTIAL rain failed to dampen the launch by racing legend Jenny Pitman of a new Rex Johnson online gold buying centre in Bromsgrove.

Galloping to a gold sale

He was speaking at Kithundire tea buying centre where 150 farmers from Mungania tea factory graduated after learning proper integrated crop husbandry.

Kenya : PROCESSING Purple Tea to begin by KTDA

The horsewoman who trained Grand National champ Royal Athletic officially opened a new gold buying centre in the High Street.