business process re-engineering(redirected from business process redesign)
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Business Process Reengineering
business process re-engineering (BPR)an approach to management which emphasizes the need to organize business operations in a multi-functional way rather than the conventional ‘compartmentalized’ way built round separate functions such as production and marketing.
Under the traditional functional-focused approach, employees tend to identify with ‘their’ own function rather than with the firm as a whole. Given, however, the growing complexity of modern business and the need to adapt to change quickly to remain competitive, BPR requires firms to take a holistic view of their operations stressing that everything which affects outcomes – processes, people, technology etc. – must be effectively coordinated across departmental boundaries. Thus the ‘focus’ of the business is clearly based on satisfying external customer needs as competitively as possible and internal processes are ‘re-engineered’ as appropriate to meet this objective. See DE-LAYERING, DOWNSIZING.