Burst

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Burst

In marketing, an ad on a product that looks vaguely like an explosion. For example, a burst may be placed on a cereal box touting the number of vitamins and minerals it contains. A burst is meant to call attention to itself in order to entice buyers. It is used both in consumer goods and in direct mail.
References in periodicals archive ?
In just this way, by aggressively easing monetary policy after the bursting of the information technology bubble, the Fed created a follow-on mortgage refinancing bubble.
He and his colleagues concluded that the pacemaker bursting isn't at the heart of the respiratory rhythm.
With the recent introduction of a new hydraulically powered static pipe bursting system, ductile iron, steel, and lined pipes, as well as pipes with ductile iron and steel repairs can be split and replaced.
According to TT Technologies Pipe Bursting Specialist Bryan Bachmann, this may have contributed to the demise of previous pipes such as cast and ductile iron waterlines.
Pipe bursting was developed in Europe from the concepts found in pneumatic piercing tools, which have been widely used since the 1960s.
When the GRO first spied the bursting pulsar, it detected 140 powerful bursts of high-energy X rays in a single day.
Proponents say that pre-chlorination of pipe prior to installation by pipe bursting allows the existing system to remain in use, reducing system downtime and eliminating post-construction testing.
Impediments in the line some-times require extra excavation and repair before pipe bursting. Most pipe bursting operations use the pneumatic tool impact strength to burst through these impediments, but having the video to identify these beforehand gives both the municipality and the contractor a heads up on the problem.
Pipe bursting saved the city $17,000 of excavation, granular backfill, and sidewalk concrete replacement costs on the demonstration burst.
As with any underground construction there are times when things do not go as planned and pipe bursting is no exception to that rule.
Their intent was to see how the pipe bursting method of Vermeer Manufacturing (Pella, Iowa) would perform in south Florida's groundwater and soil conditions.