Burst

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Burst

In marketing, an ad on a product that looks vaguely like an explosion. For example, a burst may be placed on a cereal box touting the number of vitamins and minerals it contains. A burst is meant to call attention to itself in order to entice buyers. It is used both in consumer goods and in direct mail.
References in periodicals archive ?
She said: "As the pen started to fill up, I had a chat with Marian and told her I didn't want to stand in front of the perimeter gate again after it had burst open the year before.
DOE officials concluded the contents of the drum were "chemically incompatible" and that gases built up over time, causing the lid to burst open after it was stored at WIPP.
Drivers scrambled to grab money flying around a Maryland highway after an armored truck's door burst open.
If a seal is too strong, for example on a snack, pharmaceutical or cornflake package, it becomes very tough to open--if it is too weak it is liable to burst open and spoil the contents.
Cameron & Co should bear in mind that slammed doors can be burst open.
The tight skin burst open to reveal that she wasn't wearing any underwear.
North Yorkshire Police's trainers, who teach officers how to gain access to a secure property, plan to burst open as many doors as possible with their "Big Red Key" - the implement used to force open a door.
VIBURNUM TINUS (LAURUSTINUS) This useful bushy evergreen, which grows up to 3m (10ft) in height and width, bears flattened clusters of perfumed white flowers which burst open in late winter and spring.
Plant of Week Viburnum tinus THIS useful bushy evergreen, which grows up to 10ft in height and width, bears flattened clusters of perfumed white flowers which burst open in late winter and spring.
The other day a box fell off a lorry and burst open as it went past me.
The lorry's rear door burst open in the accident, shedding millions of one and two euro coins.
Within hours after the PWD minister Raj Kumar Chauhan inaugurated the main underpass and two of its western loops, a major DJB pipeline burst open, flooding the newly opened roads.