Burst

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Burst

In marketing, an ad on a product that looks vaguely like an explosion. For example, a burst may be placed on a cereal box touting the number of vitamins and minerals it contains. A burst is meant to call attention to itself in order to entice buyers. It is used both in consumer goods and in direct mail.
References in periodicals archive ?
A journalist who has lived in the Middle East and writes on the region for the Sunday Business Post traces the country's dramatic rise and burst bubble. Barrett presents stories of fortunate and less fortunate local and foreign residents of this now tarnished showpiece of Arab enterprise and western capitalism.
With such attractive incentives in place, investors - many still smarting from the burst bubble in Bulgaria's construction sector - appear to see the renewable energy sector as a sure-fire return on their money.
Every burst bubble during my adult life has gotten exponentially worse.
After a mid-decade boom, Korean cinema has slowed down as it faces the aftereffects of a burst bubble in film finance.
Particularly troubling, I find, is a proposal to institute more of a principles-based regulatory scheme for Wall Street firms as opposed to the type of oversight they get now from the Securities and Exchange Commission that tells them what they can and can't do (at least in theory, although one can't be sure in the aftermath of this latest burst bubble).
The cycle happens within recurring environments of new technology, markets buoyed by irrational exuberance, a burst bubble and, in some faraway land, a war.