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Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand

a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.

brand

the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
By using Brander and Spencer's (1985) result, we are able to determine the positive sign of [s.sup.u.sub.i] without going further to prove it.
Brander's findings suggest that shifts in the timing of population peaks aren't the only problems plaguing the North Sea fishery.
Brander Matthews was seen as one of the last Genteel literary critics in America.
"Anyone fearing a Mad Max future need only note the growing mechanisms of social control spontaneously evolving throughout society: high tech, low privacy, everybody numbered, and no place to hide," Brander writes.
But whereas the 1950s brander faced homogeneous demand, fewer media, and a minimum number of distribution channels, today's branders face fragmented demand, multiple media, and proliferating distribution channels--all creating new challenges.
She draws a second text box below it and types "Justin Brander Papers" in it.
SUNDAY HIGHLAND CUP - First round: Cullen v Buchanahven, Kingussie v Longside Thistle, Banff Rovers v Peterhead United, MacDuff v Hopeman, Cuminestown v Brander, Tomintoul v Haven, Boat of Garten of Osprey v Elizabethan Link Up.
IT with midges with Pic: Kerr Brander Lodge hotel and bistro, near Oban, are now serving them for dinner.
Wiah, of Premier Road, Pallister Park, Middlesbrough, and Hugues, of Brander Approach, Leeds, were bailed by Judge Tony Briggs until trial in April.
Caption: NWHN interns Kelly Cucolo (left) and Caila Brander (right) march with Executive Director Cindy Pearson on Pennsylvania Avenue in front of the Trump International Hotel.
According to the company, the executive team responsibilities that Rantanen held, will be transferred to Ilkka Brander, VP, Customer Solutions.
Participating wineries: Toretti Family Vineyard, Toccata, Standing Sun Wines, Rideau Vineyards, Lucky Dogg Winery, Lucas & Lewellen, Lincourt Vineyards, Imagine Wine, Dreamcote Wine Co, Daniel Gehrs Wines, Cimarone Wines, Casa Cassara, Buttonwood Farm Winery, The Brander Vineyard, Arthur Earl and Alexander & Wayne.