* To comprehend and present the advantages versus disadvantages of branded
Just think: A one-cent decrease in the price gap between store brands and branded
items across departments measured by Nielsen adds up to $403 million!
Understanding these brand concepts is important because as firms transition their structural and architectural wood products from commodities to branded
products, they need to improve their understanding of how brands interact, specifically how corporate and product brand associations transfer from one to another.
This is done by first identifying the various drivers of demand for the branded
business, then determining the degree to which each driver is directly influenced by the brand.
This content analysis helped develop a classification scheme, and a brand grid was developed to show how individual products are branded
and a range of corporate brand strategies.
ALISSA QUART BELIEVES THAT KIDS today are victims of an unprecedented barrage of slick, mind-numbing advertising, a phenomenon dissected at length in her book Branded
: The Buying and Selling of Teenagers.
Over time, the linkage between branded
distribution and logistical efficiency became so complete that it all but defined the channel.
"It is important for the manufacturers to identify to the consumer why a branded
item is a better.
Today, if a branded
company isn't providing value, the retailer probably will put its own brand on the shelves.
Responses were sought for branded
versus generic products in general, followed by specified product categories (different product categories for different respondents).
Mesopotamian brick makers "branded
" bricks in 3000 B.C.
The BMW's and IBM's of this world invest most of their money in their corporate brands, in the belief that the company standing behind the product means more to the customer than the branded
gasoline, computer, car model number, or electronic gadget being marketed at any point in time.