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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
And they're poking holes in the bottom of your brand-new car, and supposedly squirting chemicals in door panels and body panels.
Over these two years, 21st has donated more than 1,400 brand-new safety seats to Illinois children, which is a proud accomplishment that undoubtedly has saved lives.
The brand-new aircraft arrived last weekend in Guangzhou and is slated to initially used in China Southern's domestic routes from Baiyun International Airport in Guangzhou to both Beijing and Shanghai.
com/en -- the largest airline in The People's Republic of China, has taken delivery of its third of four, brand-new Airbus A330 aircraft.
Each unique tin features brand-new artwork by top comic artists, four booster packs containing cards that represent some of Marvel's most beloved characters, and one special variant card available only in these spectacular collector's tins.
With more than 19 million items available on the site worldwide every day -- from vintage jewelry to brand-new personal electronics; from one-of-a-kind collectibles to new-release books and DVDs -- eBay is the one-stop shop for practically any gift imaginable.
Brand-New Adrienne Vittadini Store in Los Angeles on November 18th
Those, who support recruitment efforts and refer successful candidates, earn "laps" in a "race" to drive a brand-new red BMW Z3 sports car for a month.