(redirected from brand-new)
Also found in: Dictionary, Thesaurus, Legal.


Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Excelsior Custom Brokerage, which has been in the international freight forwarding, custom brokerage, and trucking business for over 15 years, had been traditionally using Isuzu branded surplus units until it decided to re-fleet with brand-new trucks starting in 2018.
Damuy said a ship with the same size as its brand-new RORO passenger vessel costs around $13 million to $14 million, depending on the configuration.
Some of the tasty deals on offer on brand-new 65 plate and delivery mileage cars at Arnold Clark are: Brand-new 65 Vauxhall Viva 1.0 SE |five-door - cost new PS7,995, Arnold Clark price PS7,495; Delivery mileage 15 Citroen Ds3 1.2 |PureTech Design Plus three-door, cost new PS14,535, Arnold Clark price from PS10,988; Brand-new Skoda Fabia 1.0 MPI 60 S | five-door - cost new PS10,600, Arnold Clark price from PS9,995; Brand-new SEAT Ibiza 1.4 Toca |three-door - cost new PS12,995, Arnold Clark price from PS8,995; Brand-new Volkswagen up!
Robert John Sobrepena, MRTC chairman from 2007 to 2098, told the court that MRTC submitted to DOTC three proposals - in 2000, 2004, and 2008 -- to supply brand-new light rail vehicles (LTVs).
I want to see what all of our work accomplished, and really be part of a brand-new ship."
"In terms of brand-new technology, something that would not have happened if AGATE hadn't come along, there's not a lot of that happening," admits Stoddard-Hamilton's Henderson.
In addition, a major renovation will incorporate a brand-new conference room to accommodate a variety of tenant meeting needs.