brand name

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Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.

brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
References in periodicals archive ?
They make sure that generics contain the same amounts of active ingredients, that they are manufactured according to federal standards, and that they are released into the body at the same rate and the same way as the brand-name medicines.
Doctors say a generic drug is the same as a brand-name drug in quality, performance, dosage, safety and strength, and they work in the same amount of time.
With the exception of language protected by patents or exclusivity, the labeling of the generic drug, including directions for use, must be virtually the same as that of the brand-name product.
Brand-name drugs that have a patent don't have an equivalent generic drug to compete with, so they're usually quite expensive.
While branding objectives were explicitly stated, specification of branding criteria was held off until the brand-name evaluation stage.
Below, several theories that may apply to the anticompetitive nature of brand-name manufacturers' actions are discussed.
What are the differences between generic and brand-name drugs?