brand name

(redirected from brand-name)
Also found in: Dictionary, Thesaurus, Medical, Legal.

Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.

brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
References in periodicals archive ?
The average retail cost of a larger group of 390 generic drugs used by older adults fell by 9.3% from 2016 to 2017, compared with an increase of 8.4% for a group of 267 brand-name prescription drugs.
NBBI's existing pharmaceutical industry relationships will enhance the discount accessibility to consumers who are looking for lower brand-name medication prices.
Senator Hatchs amendment, the Hatch-Waxman Integrity Act of 2018, would require a generic manufacturer wishing to challenge a brand-name drug patent to choose between Hatch-Waxman litigation, which affords certain advantages such as being able to rely on the drug innovators safety and efficacy studies for FDA approval, and IPR, which is cheaper and faster than Hatch-Waxman litigation but does not provide the advantages of a streamlined generic approval process.
Key clinical point: Patients adhere better to generic statin prescriptions than brand-name statins, likely because of lower out-of-pocket costs.
In another case that's currently underway in a New Jersey district court, two generic companies sued the brand-name company Actelion Pharmaceuticals Ltd.
But for antidepressants, only about 36% of the variation was due to the use of brand-name rather than generic drugs.
Each year, Americans save an estimated $8 billion to $10 billion at retail pharmacies by purchasing generic drugs rather than brand-name medications, the US Food and Drug Administration (FDA) reports.
The FDA approves all brand-name and generic drugs, and the standards of quality are the same for either type.
will expand its brand name operation to more product lines, underscoring that the company is transforming into a brand-name supplier from contract supplier, according to company chairman, C.H.
These will be packaged locally by Eczacibasi under the brand-name Dyna with product launch intended in May.
Generic drugs are chemically identical to brand-name drugs in every way: dose, safety, strength, quality, intended use, etc.