brand value

brand value

the money value attached to an established BRAND name by consumer goods companies. The valuation attached to a brand name reflects past advertising by the company to create public awareness of the brand and gives the brand a value to the company and to a potential takeover bidder. Valuation of brands and their incorporation in a company's accounts serves to create an INTANGIBLE FIXED ASSET. See GOODWILL.

brand value

the money value of an established BRAND name. The valuation of a brand reflects the BRAND LOYALTY of consumers towards it, built up by cumulative ADVERTISING. See TAKEOVER.
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MUSCAT: The premium a customer is willing to pay for BankMuscat products and services has increased significantly as the bank's brand value rose to $300 million in 2011 compared to $202 million in 2010, according to the 2011 Brand Finance Banking 500 report, published in association with The Banker magazine.
Summary: Royal Philips Electronics (NYSE:PHG, AEX:PHI) announced another significant increase in brand value in the ranking of the top-100 global brands as compiled annually by leading brand consultancy Interbrand.
Interbrand Corp., which analyzes financial data released by globally active companies to determine their brand value, attributed the decline to issues stemming from a series of recalls by the automaker since last year.
This followed the introduction of a new accounting standard (FRS 10) in 1998 which permitted the recognition of intangible assets such as brand value on a company's balance sheet provided they could be reliably measured.
ISLAMABAD -- Peshawar Zalmi emerged as the biggest franchise in terms of brand value for the fourth consecutive year, according to Nielsen Sports.
ISLAMABAD -- Pakistan Super League's (PSL) biggest sporting entity, Peshawar Zalmi has once again emerged as the number one franchise in terms of brand value for PSL 4.
The Top 10 in the Austrian brand value study 2019 represented brand value totalling around EUR 31.1 bn.
Summary: US retail giant Amazon is now the world leader in terms of brand value, eclipsing both Apple and Google, according to a recent report.
The e-commerce giant jumped in brand value by 52 per cent over the last year to reach $315.5bn (PS405.9bn), according to the latest figures from WPP and Kantar.
Technology companies have led BrandZ's Top 100 ever since its first global brand value ranking in 2006, when Microsoft took the top spot.
"Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse ecosystem of products and services, have allowed Amazon to continuously accelerate its brand value growth," said Kantar.
The world's most valuable retail brands experienced a 33% growth in brand value this year, according to data fromBrandZ.