brand value

brand value

the money value attached to an established BRAND name by consumer goods companies. The valuation attached to a brand name reflects past advertising by the company to create public awareness of the brand and gives the brand a value to the company and to a potential takeover bidder. Valuation of brands and their incorporation in a company's accounts serves to create an INTANGIBLE FIXED ASSET. See GOODWILL.

brand value

the money value of an established BRAND name. The valuation of a brand reflects the BRAND LOYALTY of consumers towards it, built up by cumulative ADVERTISING. See TAKEOVER.
Mentioned in ?
References in periodicals archive ?
According to Brand Finance IT Services 15 annual report for 2018, TCS now has a total brand value of US $10.
Apple retained second place for the second year in a row, as Brand Finance estimated its brand value at $146.
046 billion dollars, and its brand value increased by more than 50%.
MULTAN -- The PTCL is declared as the fastest growing brand in Pakistan with a brand value of USD 119 million (more than 12.
Karachi -- Pakistan Telecommunication Company Limited (PTCL ) is declared as the fastest growing brand in Pakistan with a brand value of USD 119 million (More than 12.
Islamabad -- PTCL is declared as the fastest growing brand in Pakistan with a brand value of USD 119 million (More than 12.
According to Brand Finance, the position reflects the company's increase in brand value by 40 per cent to $7.
Etisalat on Tuesday received 'The Most Valuable Telecoms Brand' in Middle East and North Africa region by Brand Finance as a recognition for the company's increase in brand value by 40 per cent to $7.
Etisalat has been named the Middle East's most valuable telecoms brand for the first time, after the Abu Dhabi-based operator saw a 40% increase to its brand value.
Marriott Hotels has inched closer to the title of world's most valuable hotel brand, right behind Hilton Hotels & Resorts with the acquisition of Starwood Hotels being the driving force behind the increase in its brand value to just under US$5.
While the brand strength is calculated using a number of measures, including marketing, brand perception and business performance relative to competitors, the strength score feeds into the overall brand value calculation.
7 billion) both recorded impressive year-on-year brand value growth of 39% and 45% respectively, overtaking AT&T (6th, $82.