brand switching

Brand Switching

A customer's act of buying a product different than one of the same kind that he/she previously purchased. For example, a customer may buy Coke on Wednesday and Pepsi on Friday. Any number of factors may cause brand switching, including but not limited to a lower price, a negative experience with the first product, or simply better placement on a shelf at the store. However, it is most common when a consumer does not believe that one product is qualitatively different from another; that is, it happens when there is little brand awareness.

brand switching

the decision by consumers to substitute alternative BRANDS for the ones they currently consume. This may be a response to dissatisfaction with their existing brand, the attractions of newly-available brands or consumers' search for variety Brand switching may be induced by ADVERTISING and SALES PROMOTION designed to overcome BRAND LOYALTY to existing brands.

brand switching

the decision by consumers to substitute an alternative BRAND for the one they currently consume. Brand switching may be induced by ADVERTISING designed to overcome BRAND LOYALTY to existing brands.
References in periodicals archive ?
Not surprisingly, brand switching to save money is more common among younger and less affluent shoppers.
According to Jetta's research, there is already little brand loyalty in the beauty category, but that is even more true among Millennials, with brand switching averaging 5.
USPRwire, Mon Dec 28 2015] Intense competition from imported brands and brand switching among consumers caused baby food to register slightly slower value growth in 2015 compared to the previous year.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions.
When I said that we've tried everything, I really mean everything-consumer and trade promos to induce brand switching, advertising, PR and press releases, price discounts, bargain sales, direct and multilevel selling, and others.
ABSTRACT: This research aims at the study of relationship between the Brand Switching Factors and Buying Behavior of Cola Consumers with the help of moderator: Brand Parity Taste and Price Consciousness.
Companies typically respond by offering deals and price discounts, which lead to increased brand switching, lower margins, and more volatile revenue streams.
For example, millennial women are generally less brand loyal than older women are, and more open to brand switching, Morrison says.
There's also been quite a bit of brand switching in the category -- on average, 25 percent of shoppers have reduced their spending on brands they were loyal to last year and another 30 percent have completely defected; in other words, those consumers are buying a different brand this year than they were last year.
Consumers are shopping 'tactically' with coupons, loyalty cards, lists, lowered standards, brand switching, store switching, rethinking convenience items and bulk packaging," said Mr.
The second factor loads heavily towards: lower price to more price sensitive customers, inducing brand switching, getting retail push and tapping new customers.