brand switching

Brand Switching

A customer's act of buying a product different than one of the same kind that he/she previously purchased. For example, a customer may buy Coke on Wednesday and Pepsi on Friday. Any number of factors may cause brand switching, including but not limited to a lower price, a negative experience with the first product, or simply better placement on a shelf at the store. However, it is most common when a consumer does not believe that one product is qualitatively different from another; that is, it happens when there is little brand awareness.

brand switching

the decision by consumers to substitute alternative BRANDS for the ones they currently consume. This may be a response to dissatisfaction with their existing brand, the attractions of newly-available brands or consumers' search for variety Brand switching may be induced by ADVERTISING and SALES PROMOTION designed to overcome BRAND LOYALTY to existing brands.

brand switching

the decision by consumers to substitute an alternative BRAND for the one they currently consume. Brand switching may be induced by ADVERTISING designed to overcome BRAND LOYALTY to existing brands.
References in periodicals archive ?
While Apple emerged as a potential choice for OnePlus users (6 per cent) and Oppo users (18 per cent), OnePlus stands to gain from brand switching by users currently using Apple (9 per cent), Samsung (15 per cent) and Vivo (16 per cent).
Brand switching is a process in which customers tend to end relationship with a particular company and start relationship with a new one.
Therefore, brand switching and switching intention imply negative outcomes for companies.
Although non-parceled, The present framework agreement is nevertheless subdivided into 3 distinct sections: Pan 1 - supplies: Periodic supply, With fixed rebate, Of cisco system brand switching / routing equipment, For the servicing, Extension or replacement of existing infrastructure at rtbf.
Donaldson and Chase Ryant that tobacco companies had introduced small and large packages to motivate brand switching and continued use among current users when faced with low market share or threats such as tax-induced price increases or competitors' use of price promotions.
A negative shopping experience brings less impact and pushes non-repeat purchase or worse, brand switching. In consumer electronics retail, for example, a customer-centric and caring service provided by an in-store sales clerk is a critical loyalty trigger.
Not surprisingly, brand switching to save money is more common among younger and less affluent shoppers.
In addition to cancellation, other responses related to brand switching or item switching (i.e.
It also benefits stores and brands by locking in consumers' repeat purchases, minimizing store and brand switching risks.
[USPRwire, Mon Dec 28 2015] Intense competition from imported brands and brand switching among consumers caused baby food to register slightly slower value growth in 2015 compared to the previous year.
?TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions.
When I said that we've tried everything, I really mean everything-consumer and trade promos to induce brand switching, advertising, PR and press releases, price discounts, bargain sales, direct and multilevel selling, and others.