brand preference

Brand Preference

The extent to which a consumer makes purchasing decisions based on a brand name rather than the quality of a product or the price. Brand names include logos, catchphrases, symbols or even the name of the company itself. Most marketing campaigns are designed to convince consumers that a brand's product is superior, whether or not it actually is. For this reason, brand name products are often more expensive.

brand preference

the selection of a particular BRAND over other brands by a consumer. See BRAND LOYALTY.
References in periodicals archive ?
The influence of siblings in forming brand preference was relatively high in both cultures.
The municipality has no brand preference and wishes to refuel location independent.
Our Brand Preference Survey, conducted in conjunction with
"Shoppers have gained a renewed appreciation for saving money through home-cooked meals, comparison shopping, store selection, brand preference, coupons and more," says FMI president and chief executive officer Leslie Sarasin.
In scoring the categories and mapping them, we confirmed our hypothesis that the two dimensions of Category Equity were the degree of brand preference, depicted as the y-axis of the map, and the salience of price, shown on the x-axis.
GCC consumers voted Google's Android as their favourite mobile OS in ITP.net's Brand Preference Survey, which was conducted recently in conjunction with Channel Middle East magazine.
In many cases, teachers specify a brand preference for the items included on school lists, according to NPD s 2014 School List Database.
Commercial Liking and Brand Preference. In research on the association between liking measures and brand-preference measures, results seem to depend to some degree on how these attitudes are measured.
The new stores and our expansion plans are expected to drive the brand forward and help achieve new milestones, both in sales and brand preference," he added.
Thus, our objectives in this study were to examine the effect of PCSR on consumer attitudes and brand preference, the role of consumer attitudes and brand preference in the formation of customer citizenship behavior, and the moderating role of older adult employment in this process.
According to the definition of preference in terms of marketing (Oliver and Swan, 1989) Customer preference is accumulating procedure of their buying behaviors which shows that the customers will have a favorable brand preference for a recognized brand.
We are investing in automated controls, system solutions and connectivity across all of our brands to maintain our leadership in solving customers' system needs." "I see a clear path to profitable growth by continuing to drive brand preference with our customers, being disciplined with our value pricing philosophy and embedding operational excellence throughout the entire organization.