As store brands evolve, brand name
is becoming more important to overall program success.
A brand name
influences consumer perceptions of a brand, and these brand perceptions, in turn, influence buying behavior.
When it comes to quality perception, brand names
have maintained a slight advantage over private labels, with 51% of shoppers indicating that they continue to buy brand name
products over store-brand alternatives because they trust the brand.
Industry executives pointed out that through contract manufacturing service Everlight has proved that price competition in the LED-luminaire market has grown intensive, pushing brand name
suppliers to lure orders with contract service.
Amid this wealth of thought and information, Rivkin and Sutherland's central message is that brand names
Because the value added by a brand name
is fundamental to marketing, a simple technique to measure value added and monitor value added over time is essential.
IF YOU THINK GENERIC PERSONAL COMPUTER MAKERS are fighting over Latin American crumbs left by the industry's big brand names
, think again.
The authors contend that due to the heterogeneous nature of services and service deliveries, branding strategies, particularly brand name
strategies, used by diverse types of services are likely to differ.
The company recently introduced a Vivitek-branded macro projector, which is reportedly the world's first super macro type of DLP projector, in the wake of delivering a blood-glucose monitoring system carrying brand name
They found that consumers, indeed, associated each brand name
with a specific product category.
It's extremely expensive to build a brand name
, because marketing expenses are like a black hole in outer space,'' he said.