brand name


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Related to brand name: brand mark

Brand Name

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, symbols or even the name of the company itself. Brand names make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand name products are somehow better than off-brand or generic products; as a result, brand name products are usually more expensive.
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brand name

the name used to identify a particular BRAND. This can consist of a newly created word or phrase, or a conventional word or phrase adapted to have a particular meaning. The skill of advertising copywriters lies in creating or finding words which have a broad-ranging and powerful appeal, and which are meaningful and pronounceable in several languages. Once created, brand names can be given legal protection against unauthorized use by registering them as TRADEMARKS. See BRAND EXTENSION, GLOBAL BRAND.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
* The breadth of the added value, that is, the range of product categories in which the brand name can add value.
Accordingly, the company will continue to sell its new products through their dealerships, irrespective of the new brand names.
Hypothesis 1b: Scarcity will mediate the relationship between number magnitude in the luxury brand name and consumer preference.
FASHIONALLY PRESENTATION: Arto Wong (brand name: ARTO.)
Giving an example, the advisory circles the brand name misspelt as 'MacDonalds'.
Clarifying the implications of a registered brand name, the Centre drew upon Section 2 (w), read with Section 2 (t) of the Trade Marks Act, 1999, which provides that a registered trade mark means a trade mark which is actually on the Register of Trade Marks and remaining in force.
As store brands evolve, brand name is becoming more important to overall program success.
If generic forms of lamotrigine behave indistinguishably from Lamictal, then it's very reasonable to expect that virtually any generic form of any brand name drug used in medicine is also a good mimic if it recently passed FDA muster.
A study of Medicare beneficiaries with diabetes found that the use of brand name drugs for which identical generics are available accounted for 23% to 45% of prescriptions, depending on the class.
The only subjective aspect of coding was that misspelled brands were counted as correct if they could be recognized as a correct brand name. Additionally, we accepted abbreviations that were obvious (e.g., Coke for Coke-Cola).
However, they had been encountering a persistent issue of infringement of their unique products by similar products with identical shape and design but with different brand names all manufactured in China.
A Maori-owned wine company in New Zealand asked us: "What does a Maori brand name mean to wine consumers?" We had to admit that we did not know the answer to this question, and we could not find one in academic literature either.