in Taiwan, where Delta is already a contract supplier and brand name
There's no question that Rivkin and Sutherland have thought long and deeply about brand names
, and they offer more than a few insights.
To confront the generic onslaught, brand names
are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte.
While the three localized names, Pellon, Vlieseline and Fliselina, are changing to the universal brand name
, Vilene, the product line will remain in same -- with all of the high quality interlinings that our customers have come to associate with Freudenberg worldwide.
As part of its brand-name promotion plan, the company has launched a series of advertising campaigns including using container trucks in 100 cities in mainland China to carry the company's brand name
With the power of the larger brand names
, Currie also will be able to muscle into wider channels of distribution, opening new markets that were previously unattainable.
governments have all issued guidance calling for neutral specifications and the elimination of brand names
The Company sells its products under a portfolio of well recognized brand names
such as Salton[R], George Foreman[R], Westinghouse ([TM]), Toastmaster[R], Melitta[R], Russell Hobbs[R], Farberware[R], Ingraham[R] and Stiffel[R].
Though neither side would discuss the terms of the arrangement, he pointed to Cherokee's past success in leveraging brand names
as an indicator of what it could bring.
Applica markets products under licensed brand names
, such as Black & Decker([R]); its own brand names
, such as Windmere([R]), LitterMaid([R]), Belson([R]) and Applica([R]); and other private-label brand names
The FDA came under attack in the editorial for not setting specific standards for determining the amounts of levothyroxine that reach the blood, which can help clarify whether generic forms of the drug are working as well as brand names
Salter is also co-chairman of Collective Licensing International, a brand development and licensing company that now owns many of the aforementioned brand names