brand mark

brand mark

the symbol, design or distinctive colouring or lettering used to identify a particular BRAND, for example the jaguar symbol used by Jaguar cars or the lion used by Peugeot cars.
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The new brand mark will appear on future products and promotional materials over the coming year, including a full line of apparel.
Tenders are invited for following a detailed review of the brand, the national concert hall (nch) developed a new brand positioning and a new brand mark.
According to VCUarts Qatar's executive director of communications, Hallema Sharif, designing a brand mark to work seamlessly across all digital platforms, while preserving its heritage, was key to the overall effort that also includes one of the most comprehensive brand systems ever introduced to the VCUarts family.
Along with the name change, a new brand mark will unite athletes, members and fans as one team with a vision to be Best in the World in Olympic skiing and snowboarding.
B in its logo, which also features the well-recognised Awwal brand mark, enlarged to represent growth and leadership.
The rebranding features a new tagline--"nature's best, made better"--and a new brand mark illustrating the union of molecules (science) and the yellow flower (nature) of the Arnica montana plant commonly used in herbal remedies.
The new tagline is accompanied by a new brand mark, which features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science on the right.
In the year 2007 Danone sold their biscuits category and LU brand mark to Kraft Foods of USA.
The collaboration will see 25 Maxol service stations display an exclusive co-branded Maxol Spar shop fascia to complement the oil firm's new brand identity and new brand mark.
For the new logo, CBX added a touch of uniqueness to the 'q' in Satinique and mirrored the letterform in a rejuvenating drop icon that sits with the brand mark.
To highlight the shift to one Nationwide brand, the company recently introduced an updated version of the Nationwide N and Eagle brand mark that harkens back to the company's heritage and its 50-year-old tag line, "Nationwide is on your side.
Drawing inspiration from the hotel's classic English heritage, coupled with the service excellence of the Taj group, a new brand mark and design system was developed which featured key elements from the hotel's unique and original Shakespearean frieze, and other architectural details.