brand manager

Brand Manager

A marketer who takes steps to build brand awareness and eventually brand equity for its products. Brand managers market strategies to differentiate products through logos, catchphrases, symbols or even the name of the company itself, rather than through differences in quality or price. Brand management can increase the revenue potential for a product, and can ultimately increase the value of the company itself.

brand manager

see PRODUCT MANAGER.

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product manager

References in periodicals archive ?

From the Brand Manager perspective, Chloe will help identify marketing opportunities for the agency while developing and executing initiatives that keep the agency at the forefront of the industry.

New Project / Brand Manager Chloe Rapp, Brings Her Skills to [ 2 One 5 ] Creative

Port Brewing Co, The Lost Abbey, and The Hop Concept of San Marcos, CA, are proud to announce the hiring of Norm Stackhouse as it's new Brand Manager.

Stackhouse is the new brand manager for Port/Lost Abbey

Skilled brand manager Carolina Rogoll (who has worked for Procter & Gamble, the world's largest consumer goods company, for over a decade) presents Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands, a structured, reader-friendly guide with a unique model.

Star Brands

Sarah Fozzard, Zoflora brand manager, said: "Pet owners acc ount for a major share of our customer base .

Pet subject for Zoflora team

Pupa's brand manager, Nadia Belly, said the colour-enhancing, head-turning popular style for home application will be displayed on Nov 27 at Al Hawaj's Seef location from 4pm-7pm and at its Al A'ali store the following day from 4pm-7pm.

Customers can win big during beauty week!

MANAMA: Porsche Centre Bahrain, Behbehani Brothers, has announced the appointment of Colin Sattar as brand manager in a progressive move for the local representation of the exclusive sports car manufacturer.

Sattar named to key post by Porsche

This finally puts the brand manager back in the driver's seat, and helps deliver content and messaging that properly reflect the brand 24/7, no matter where it goes.

High-tech Brand Management

Senior Brand Manager, Jacquiline Pack, said "We are excited about the programme and the nominations we have received so far.

Nominate ambassadors in business in December

-Nissan launches 2013 Nissan Student Brand Manager programme

Dimov started his career at Kamenitza in 2006 as brand manager for Kamenitza brand and was later promoted to brand manager for national brands before becoming marketing director in August 2010.

Pivovary Staropramen

GreenThumb marketing manager David Collison said: "Volkswagen's Caddy Maxi is proving very popular with our franchisees, particularly with its excellent fuel efficiency." David Cowan, brand manager at Liverpool Volkswagen Van Centre, added: "This is a fantastic account win for the company and provides evidence of our excellent customer service standards.

Dealership grows as national lawn specialist places fleet order

Will Bales joins Improve as assistant brand manager from Grimsby-based Young's Seafood, where he was a marketing assistant.