brand manager

Brand Manager

A marketer who takes steps to build brand awareness and eventually brand equity for its products. Brand managers market strategies to differentiate products through logos, catchphrases, symbols or even the name of the company itself, rather than through differences in quality or price. Brand management can increase the revenue potential for a product, and can ultimately increase the value of the company itself.

brand manager

see PRODUCT MANAGER.
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The brand manager is accountable for anything related to the brand: differentiating it from competitors, creating marketing plans and coordinating with other departments.
Addressing a press conference, Salauddin Al Hossain, Brand Manager of Click said, "Generally badminton tournament is arranged regularly with the professional players.
Port Brewing Co, The Lost Abbey, and The Hop Concept of San Marcos, CA, are proud to announce the hiring of Norm Stackhouse as it's new Brand Manager.
This finally puts the brand manager back in the driver's seat, and helps deliver content and messaging that properly reflect the brand 24/7, no matter where it goes.
Auto Business News-June 24, 2013--Nissan launches 2013 Nissan Student Brand Manager programme(C)1994-2013 ENPublishing - http://www.
Abdul Hassan, a brand manager at a local pharmaceutical company, says that volatility of the market in Pakistan discourages most brand managers to take unnecessary risks.
Dani Coombe, previously brand manager for Elnett and L'Oreal kids, has been named brand manager and will oversee consumer and trade marketing activities.
Dimov started his career at Kamenitza in 2006 as brand manager for Kamenitza brand and was later promoted to brand manager for national brands before becoming marketing director in August 2010.
Liverpool Volkswagen Van Centre brand manager David Cowan said: "Liverpool has been without a dedicated brand franchise for too long and we are delighted to bring Volkswagen Commercial Vehicles back to the city.
Will Bales joins Improve as assistant brand manager from Grimsby-based Young's Seafood, where he was a marketing assistant.
The company, which is owned by Gruppo Campari, said that Jason Daniels is joining Skyy as senior brand manager from Constellation, where he was marketing director for its Clos du Bois wine range.
Brand manager Martin Donnelly said: "Our new location is conveniently situated close to a retail park and a Village leisure complex.