Brand Leader

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Brand Leader

The products in a certain sector of the economy that sell the most relative to competing products. For example, Pepsi and Coca-Cola are considered brand leaders among soft drink products because nearly all such products in the United States are produced by one or the other. Brand leaders generally have developed a great deal of brand loyalty from their customers.
References in periodicals archive ?
Delta is proud to be recognized as a Faucet Brand Leader and is committed to providing builders with new, consumer-preferred products and finishes, giving your customers more reasons to purchase the homes you build.
What makes Delta[R] Faucet a Brand Leader?
Delta is proud to be recognized as the Faucet Brand Leader and is committed to providing builders with new products and finishes, giving customers more reasons to purchase the homes you build.
What makes Delta Faucet a Brand Leader?
This is not to say that brand leaders cannot win such wars.
Solving the brand leader's dilemma
NetApp today announced that it won the Flash Memory Summit Best of Show for Most Innovative Flash Memory Customer Implementation and swept all six brand leadership categories for all-flash NAS and unified SAN/NAS arrays in the 2016 Brand Leader Survey.
United States : NetApp Takes Top Honors for Customer Implementation, Brand Leadership at Flash Memory Summit 2016
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