Brand Leader


Also found in: Dictionary.

Brand Leader

The products in a certain sector of the economy that sell the most relative to competing products. For example, Pepsi and Coca-Cola are considered brand leaders among soft drink products because nearly all such products in the United States are produced by one or the other. Brand leaders generally have developed a great deal of brand loyalty from their customers.
References in periodicals archive ?
NetApp swept the votingand brand leader awardsin all six categories for all-flash NAS arrays and for all-flash unified SAN/NAS arrays.
Jim Petrus has returned to Starwood to take on the role of global brand leader, St.
Eva Ziegler is to be the new global brand leader for W Hotels Worldwide, as per an announcement made by Starwood.
Delta is proud to be recognized as a Faucet Brand Leader and is committed to providing builders with new, consumer-preferred products and finishes, giving your customers more reasons to purchase the homes you build.
Its prime location in the heart of New York City and its old world charm make it an ideal hotel for both the business and leisure traveler," said Nancy Johnson, executive vice president and brand leader of full-service hotels, Carlson Hotels Worldwide, the Americas.
For the third consecutive year, Delta Faucet is proud to be named the Brand Leader in the faucet category.
Even so, the decision to enter the segment inevitably creates an awkward predicament for a brand leader.