brand image


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Related to brand image: Brand equity

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand image

the perceptions and beliefs held by consumers about a particular BRAND of GOOD or SERVICE which reinforce BRAND LOYALTY and encourage repeat purchases. The image may have been cultivated by media ADVERTISING, SALES PROMOTION and word-of-mouth recommendation by existing consumers.
References in periodicals archive ?
Brand image was divided into three categories: functional image, symbolic image, and experiential image.
A companion video, covering product chemistry and inception, accompanied the brand image piece.
Several leading nonprofits - including The Humane Society, Special Olympics and Make-A-Wish Foundation of America - may not sufficiently be leveraging their strong brand images to generate greater revenues.
The main aim of this research is to investigate how the brand image, measured by the dimensions proposed by Michel and Rieunier (2012) (usefulness, efficiency, affect and dynamism) and the familiarity that individuals associate with a certain NGO influences both fund raising and the recruitment of volunteers.
7]: There is a significant relationship between brand image and perceived quality.
Brand image is a multi-dimensional construct made up of a wider set of brand association.
Hypothesis 4: COO will have a significant moderating effect on the influence of brand image on Internet user purchase intention of luxury brands.
Hyundai Motor Company (KSE: 005380), is aiming to upgrade its brand image across the globe.
The purpose of this manuscript is to present the results of an empirical study which encompasses both an internal assessment of the employee brand image as perceived by employees and an assessment of whether external constituents perceive that the desired brand image is being adequately reflected by the organization's employees.
The company has launched a new logo for a new brand image as the company currently has expanded to cover the UK, France and Belgium markets.
This new signature conveys a powerful brand image and reflects the quality that Hyundai stands for and aims to give Hyundai an upgraded image which is consistent with its product offerings.