brand image


Also found in: Dictionary, Thesaurus, Legal, Wikipedia.
Related to brand image: Brand equity

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand image

the perceptions and beliefs held by consumers about a particular BRAND of GOOD or SERVICE which reinforce BRAND LOYALTY and encourage repeat purchases. The image may have been cultivated by media ADVERTISING, SALES PROMOTION and word-of-mouth recommendation by existing consumers.
References in periodicals archive ?
Table 1 Cross Tabulation Summary with Chi Square Tests Relationship pattern Relationship test Value Cause-fit and intention to switch Pearson Chi-Square 84.588 Cause sponsor and intention to switch Pearson Chi-Square 54.454 Cause sponsor and brand image Pearson Chi-Square 155.511 Cause-fit bank and children's causes Pearson Chi-Square 197.021 Relationship pattern df Significance Cause-fit and intention to switch 16 .000 *** Cause sponsor and intention to switch 16 .000 *** Cause sponsor and brand image 16 .000 *** Cause-fit bank and children's causes 16 .000 *** Note: * p < .05, ** p < .01, *** p < .001 Table 2 Independent T/test Analyses to Determine Mean Differences between Respondents with Strong vs.
The article has the following structure: we begin with a literature review that examines the applicability of branding to the nonprofit organizations, followed by the formulation of research hypotheses related to brand image, familiarity and typicality; next, we present the research methodology used, including a description of the sample, the variables included in the study and the data collection procedure; after this, the results are described, with a characterization of the sample and a discussion of the research hypotheses; finally, we present the main conclusions of the study.
During sport celebrity endorsement, sponsors align their brand image with a specific brand association of the sport celebrity brand image (Till & Busler, 2000).
In view of the high Cronbach's alpha coefficients, composite scores were compiled for environmental concern, attitudes toward advertisement, brand image, and advertising effectiveness by taking the mean of the component items.
Test=3 T df sf The mean Confidence level%95 lower upper Brand Image -14/693 379 0/000 -0/561 -0/636 -0/485 Value offers:
The long-term effect is connected with the destination brand image; it focuses on the promotion of the city's brand image during events and then attracts more tourists to visit in future.
Morales will facilitate a workshop titled 'Create an Impactful Online Brand Image: Ensure a Connection with your Target Audience' on July 24, 2019, at the Inquirer Academy.
Brand image creates recognition and NYF's Corporate Image categories provide exceptional opportunities to recognize innovative storytelling that showcases a company's vision, core policies, and public facing identity.
[H.sub.1]: There is a significant influence of brand image on purchasing intention of private label brand products.
Fila USA had suffered a streak of losses every year, but the company said it started to turn a profit in 2010 since Yoon joined forces to improve its brand image.
During festive events at its headquarters in Frankfurt, Germany and facilities worldwide, the new brand image of Chemetall was officially introduced.
'The basic premise to change the interface was to rebrand the website by incorporating visuals and colours which not only create an alluring brand image but an e-Commerce experience that resonates with the user.