brand equity


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Brand Equity

The value of brand recognition. Brand equity increases the value of an otherwise indistinguishable product. For example, consider two soft drinks that taste exactly the same. If one has a great deal of brand recognition, and the other does not, consumers will be more likely to buy the one they recognize. This increases the value of the drink with brand recognition in the minds of consumers. Brand equity is difficult to measure (as are all intangible assets), but is important in determining the value of a good or the company that produces that good.

brand equity

the goodwill associated with a BRAND NAME which adds tangible value to a company through the resulting higher profits and sales.
References in periodicals archive ?
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Thus, the aim of this research is to examine the mutual impact of traditional branding constructs (perceived brand quality and brand credibility) and the constructs of green branding (green brand perceived value and green brand image), brand equity and subsequently its impact on the green purchase intention of the customer.
Keller attributes about [dollar]83 billion of that market valuation to intangible assets, and more specifically, to PepsiCo's brand equity.
Brand equity is, therefore, the value derived from the strength of a consumer's perception of the brand.
However, although the issues of brand loyalty and brand equity have been extensively studied, several important aspects regarding the antecedents, mediators, and consequences of brand personality still require further clarification.
The aim of these researches to investigate how the dimensions of service quality affect the brand equity in the fast food industry.
Capital One was named super regional bank brand of the year, with a double-digit increase in brand equity.
The brand equity is an asset which in its light the company can obtain many benefits and maintains the value of the company.
This paper evaluates the relationship between the marketing mix elements and the creation of brand equity based on a conceptual framework defined from the state of the art marketing literature.
Tenders are invited for Appointment Of A Creative Agency For India Brand Equity Foundation (Ibef) For The Campaign Of Brand India
This study aims is to understand and examine the customer based brand equity of private sector universities in Pakistan.
Brand credibility has a positive and significant impact on brand attitude and customer-based brand equity, and customer-based brand equity and brand attitude have positive impacts on purchase intentions.