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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Brand Finance is the world's leading independent brand valuation and strategy consultancy, headquartered in London.
Surrounding and supporting this core identity are the brand components and applications that capture the identity of the association's brand in the form of a brand identity system.
Brands icon of Pakistan###Export brands of the year award
Significant theoretical studies have been conducted on the construction of the brand personality.
The new Frontline Brand Logo deftly depicts the journey of the brand from being an innerwear tenderfoot to one of the most popular brands in the country.
Third, we believe that the mediating roles of brand personality deserve scholarly attention.
"If your brand is a doctor archetype, then it wouldn't make sense to act or look like a stoner brand on occasion or vice versa.
Commodity products or services have names like all others, but they are not a brand simply because when a brand audit is run, they have no category performance ranking.
David Haigh, CEO Brand Finance on the launch of this year's Telecom 300 league table report said: " Brand Finance welcomes Etisalat to the Top 20 Most Valuable Telecom Brands in the world this year.
Growing on average 13 per cent in brand value since 2018, a total of five Middle Eastern brands, including the three star performers from the UAE, have cemented their place on the global branding scene across a variety of sectors: oil and gas, telecoms, airlines and banks, the report said.
Brand Nigeria, the Agency that coordinated the survey in Nigeria, in its report lauded the efforts of the handlers of the Dangote Brand because this is the first time a Nigerian brand would be achieving the feat since 2013.