Brand Potential Index

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Brand Potential Index

Also called the BPI. A measure of potential, future sales based on the customers a product may be able to attract. It is taken by comparing a product's market development index (itself a comparison of actual versus potential customers in an area to those in the U.S. as a whole) to its brand development index (the percentage of persons in a certain area in the U.S. who buy a product compared to the percentage of total Americans who buy the same product). One calculates the BPI for a limited geographic area.
References in periodicals archive ?
First, a component of BPI's rebuttal included the mention of corrective action taken by a neutral party.
The BPI has arrangements for door-to-door delivery of remittances.
BPI's product is currently used in school lunch programs at blends of up to 10 percent, however, most commercial grinds incorporating the product are at blend rates of 15 to 25 percent or more.
If only the mother scored in the highest quartile on the K10, this added 2 points to the child's BPI Externalizing score and 1 point to the Internalizing score.
Upon reaching the conclusion that BPI technology can help improve service and turnaround times, however, insurers must do more to obtain management buy-in than parrot vendor promises about faster business processes and increased revenue.
The ability for CFOs to address these issues will likely be governed by the BPI application in which they choose to invest.
Relations between the two have also soured over "an indignant letter from BPI lawyers" telling easyInternetCafe not to talk to the press.
'The fact remains that Macfarlane's offer undervalues BPI. Shareholders should reject it outright,' Mr McLatchie said.
BPI and FEBTC said in a joint statement that the new bank's joint and expanded operations for Japanese clientele will continue to be supported by a team nominated by Japan's Sakura Bank, FEBTC's single biggest shareholder with a 25% stake.
Conlon, director of Xoma's preclinical immunology department, reported at the sepsis conference that a streamlined version of BPI produced by genetic engineering decreased the ability of a mixture of lab-cultured white blood cells to make TNF and interleukin-1, -6, and -8 after exposure to endotoxin.
Maria Theresa Marcial Javier, chief financial officer at BPI, earlier said the listed bank remains opportunistic in tapping the debt capital markets to supplement our funding requirements.
One of the country's oldest banks, Bank of the Philippine Islands (BPI), is returning to the offshore debt market with an updated medium-term note (MTN) program worth up to $2 billion or its equivalent in other currencies.