Brand Potential Index

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Brand Potential Index

Also called the BPI. A measure of potential, future sales based on the customers a product may be able to attract. It is taken by comparing a product's market development index (itself a comparison of actual versus potential customers in an area to those in the U.S. as a whole) to its brand development index (the percentage of persons in a certain area in the U.S. who buy a product compared to the percentage of total Americans who buy the same product). One calculates the BPI for a limited geographic area.
References in periodicals archive ?
At BPI Julia Vargas alone, father and daughter received total deposits and transfers of P1.
This is in contrast with the Philippine Stock Exchange Index (PSEi), which of course exists, but does not include dividends, he said, but clarified that the BPI Index was launched to complement the PSEi.
Remittances can then be withdrawn at any of over 2,500 BPI automated teller machines nationwide with no charge.
Over the last four years, BPI focused on democratizing senior management education.
For his part, Ayala chair and chief executive officer Jaime Augusto Zobel de Ayala said: "DBS has been, and will continue to be, a valuable strategic partner in the governance and management of BPI.
BPI is relieved of any future obligation to make royalty payments as was previously required under the terms of the lease (under the terms of the lease BPI was obligated to make royalty payments of 15% of gross sales and minimum royalties totaling at least $42,000 per month); and
As a result of the settlement, we will plug three of the nine CMM wells and five of the eight CBM wells, which reside outside of the parcels designated to BPI.
As well as its 100% ownership by Banco BPI, BPI's integration with and role within Banco BPI mean there is a high probability of the subsidiary being supported.
Our priority is to ensure the convenience of OFWs in sending remittances wherever they are in the world, while giving beneficiaries a seamless and secure way of receiving money,' BPI Executive Vice President and Segment Head of Financial Products and Alternative Channels Simon Paterno said.
The BPI incident involved a breach in security affecting the availability and integrity of information that relates to individuals,' the NPC said, adding this was 'considered a personal data breach.
The opening ceremony was witnessed by (from left) BPI Country Representative to Japan Bon Urven P.
President and Country General Manager, IBM Philippines Mariels Almeda Winhoffer stated: IBM is committed to the strategic partnership as BPI continues to focus on key transformational projects.