Bookends

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Bookends

In advertising on television or radio, the practice of airing the same commercial twice, once at the beginning and once at the end of the commercial break. The idea behind using bookends is that doing so will help viewers recall the commercial and will therefore increase the likelihood that those viewers will buy the product.
References in periodicals archive ?
Having engaged 2,500 students in Tasmanian Government schools in 2017, the Bookend Trust gives students of all ages the opportunity to develop an interest in the environment, focusing on career opportunities in this area.
While touring the house, I noticed, among many extraordinary things, the most beautiful bookends holding interesting books for guests to enjoy in every room.
With bookend ads, the bank pays for a 30-second spot but, because it is divided into two 15-second segments, the ad has greater impact on the viewer--making the message easier for the consumer to recall.
The next step was to make a shelf for each bookend, which would serve to hold a second layer of books.
Observation: Staley serves as the other bookend to Indopco.
On one bookend, mark the position for 1-inch-deep notches (see sketch on page 150).
Mark Cavendish (Omega Pharma-QuickStep), who is still recovering following his Tour de France-ending crash in Harrogate, will go head to head with rival Marcel Kittel (Giant-Shimano) in Liverpool and London, on September 14, in the circuit races which bookend the 1376.
Prop up the classics with a statement bookend, also available in designs including'That's all folks' in purple or 'Fin' in mint.
Although well over half of the book's chapters have appeared previously in published form, it is quite useful to have them easily accessible in a book, and the volume makes a nice bookend to Dutton's earlier book on early modern theater censorship, Mastering the Revels: The Regulation and Censorship of English Renaissance Drama (1991).
Not unlike the bookend blocks of Tschumi's Lerner Hall at Columbia University (AR January 2000), but without their ersatz contextual skin, the trade hall with its gridded glazing is one of two datums off which the Rouen project spins.
Effectively the north core and south core, formerly the town centers of Port Arthur and Fort William, bookend the intercity area which is now the hub of retail activity for the City of Thunder Bay.
These shows bookend the large Miami show and complete RushNet's 2006 tradeshow schedule.