Bookends

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Bookends

In advertising on television or radio, the practice of airing the same commercial twice, once at the beginning and once at the end of the commercial break. The idea behind using bookends is that doing so will help viewers recall the commercial and will therefore increase the likelihood that those viewers will buy the product.
References in periodicals archive ?
The bookends were extremely rare and could be attributed probably to one particular carver: Stan Dodd, working to an order placed in the 1930s or '40s by a particular customer: John Weston Adamson (1904-1977).
I have personally attended Bookend Trust presentations and have been enormously impressed with the student activity and engagement.
Metal bookends (4 5/8 x 5-inch) (available at office supply stores) Blocks of wood or wooden plaques (5 x 7-inch) Soft wood molding and small miter box Embellishments and letters for initials Marbleized paper or craft paper Mod Podge Hot glue gun and glue sticks 18Kt.
With bookend ads, the bank pays for a 30-second spot but, because it is divided into two 15-second segments, the ad has greater impact on the viewer--making the message easier for the consumer to recall.
If you want to use the bookends on a desk, you will likely need two of them to hold up the books.
My solution was to frame them, creating functional bookends to protect the beautiful old volumes.
Photo: Slender bookend was made from a 1-by-4, the shelf from a 1-by-12.
Black globe, PS29.99, Studio Map location letter bookend, PS35, Not On The High Street Scented candles bring a warm ambience to your home.
World map paper bunting PS4.95, Dot Com Gift Shop Keep your books tidy with these charming bookends. Map location letter bookend, PS35, Not On The High Street Black globe, PS29.99, Studio Scented candles bring a warm ambience to your home.
Rose & Grey Black Beauty Horse Bookend, PS29.50: These charming, high quality Black Beauty horse bookends are crafted from felt and are ideal for children's bedrooms or playrooms to add some character and fun, as well as a practical element.
www.bonordica.com Designed for the kitchen, this bookend is perfect for keeping your cook books inline.
Prop up the classics with a statement bookend, also available in designs including'That's all folks' in purple or 'Fin' in mint.