Bookends

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Bookends

In advertising on television or radio, the practice of airing the same commercial twice, once at the beginning and once at the end of the commercial break. The idea behind using bookends is that doing so will help viewers recall the commercial and will therefore increase the likelihood that those viewers will buy the product.
References in periodicals archive ?
I have personally attended Bookend Trust presentations and have been enormously impressed with the student activity and engagement.
Metal bookends (4 5/8 x 5-inch) (available at office supply stores) Blocks of wood or wooden plaques (5 x 7-inch) Soft wood molding and small miter box Embellishments and letters for initials Marbleized paper or craft paper Mod Podge Hot glue gun and glue sticks 18Kt.
Bookend ads demonstrate how Premier looks for ways to get the most leverage out of broadcast ads--despite the fact that the bank does not have a large TV budget, says Steele, who has a background with a small advertising agency.
My solution was to frame them, creating functional bookends to protect the beautiful old volumes.
Photo: Slender bookend was made from a 1-by-4, the shelf from a 1-by-12.
First, his discussion of the bookend dates for his study is unconvincing (2).
The building anchors the 42nd Street portion of the famous shopping street with the Crown Building, at 57th Street, as its other bookend.
The Bookend Trust 'Inspiring the Future' has been announced as the winner of the GPT Community Grant as part of the 2012 Banksia Awards.
Clean'' is a far more serious drama, and the two films bookend the couple's relationship quite interestingly.
In his critical epilogue to the collection, Robert Knapp provides an eloquent bookend to Bergeron's prologue by reminding readers that reading/writing is not the product of a "single institution or practice.
An acclaimed concert performance in June 1996 sparked a smash Tony-winning Broadway revival that is still up and running, which in turn led to the popular 2002 film version that's set to give Kander, Ebb, and the show's original director--coauthor--spiritual mentor, the late Bob Fosse, an Oscar-winning bookend to their 1972 film of Cabaret.