Brake holds that personal weblogging practices are a distinctive form of interpersonal interaction: personal blogging
involves the sharing of potentially sensitive social information.
This traditional approach to measuring and valuing marketing does not apply neatly to blogging
for four reasons:
For example, the blogging
project at Warwick University boasts nearly 2,600 users, while Georgetown University uses blogs for collaborative research.
The amateur, grassroots quality that excited so many people at the beginning of blogging
will always be around in some form.
Delivering relevant, targeted, and timely content to Internet consumers is key to differentiation on the Web, and blogging
is an effective resource our affiliates can use to better serve existing clients and engage new customers, supporting our goal of offering superior products to help our affiliates maintain and accelerate their market leadership.
For Linda Joy Singleton, blogging
delivers "a way to reach fans without actually posting on my own website, which I have to ask my webmaster to do.
experts say the communication tool is a good brand-building tool, niche builder and search engine marketing tool.
He helped make blogging
a vital tool for Utah state government, according to Public CIO magazine.
Fortune magazine called blogging
one of the Top 10 Tech Trends in 2004 and the February 2005 Harvard Business Review cited it as one of the "breakthrough ideas for 2005.
Bob Bly wrote the article after reading Debbie Weil's Business Blogging
Starter Kit (see end of this article).
As a relatively new Web-based tool, blogging
raises definite security concerns.