Black and White

(redirected from black-and-white)
Also found in: Dictionary, Thesaurus, Medical, Idioms, Encyclopedia, Wikipedia.

Black and White

Describing an advertisement, especially one containing pictures, that lacks any color other than black and white. Because colors are more expensive than black ink on white paper, and because they are less likely to attract attention, black and white advertisements are comparatively inexpensive.
References in periodicals archive ?
She explains that although most of her clients are in their 20s and 30s, there are a growing number of baby boomers who have discovered that, with hand-printed black-and-white photography, one can look 20 years younger.
For those considering a black-and-white portrait, Bishop says clients should wear darker-than-usual makeup - foundation, lipstick, eye shadow and even nail polish - for the maximum effect.
Now that color has become commonplace, photographers such as Benoit at Studio Charis, which specialize in hand- printed black-and-white, are charging as much as $1,000 for a sitting that includes retouching and a mounted 16-by-20-inch textured print.