Billboard


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Billboard

A large structure found outside in a high traffic area on which a person or company can place an advertisement in exchange for a fee. A billboard is a common form of advertising for products likely to appeal to drivers or pedestrians, or to increase the visibility of companies in the immediate vicinity of the billboard. Less commonly, a billboard is called a bleed poster or a painted bulletin.
References in periodicals archive ?
For the third straight year, State Farm is the title sponsor of "The Billboard Latin Music Awards Presented by State Farm," under the theme "Tu Musica, Tu Ride.
In 2010, Lamar Advertising sought to rebuild its billboard at 28 Garden St.
A sample of billboard clients around the country shows that monthly rental fees (based on annual contracts) ranged from $150 to $1,000, with an average in the $500 range.
If the message has to be long, it should be mentioned in one place instead of being scattered on the billboard.
The billboard was located in the San Diego neighborhood of Barrio Logan, at Interstate 5 and 28th Street, reports (http://latino.
A request for a third digital billboard (off I-290 westbound at 525 Lincoln St.
The Coca-Cola slogan “In 2012 Change the World With A Smile” appears on floating inflatable billboards along the beaches of Ecuador.
According to Meurs and Aristoff (2009) billboard advertisements determines the creative appeal in the favor of brand/product credit.
The union added that the media billboard industry was "an important part of the Lebanese economy as it provides job opportunities, rental of private property, and paid taxes.
My proposal is a win-win-win, reducing billboard blight in our communities, creating good-paying jobs and bringing in much-needed, ongoing revenue to our city coffers," Alarcon said.
Beginning in October 2006, the Rhode Island Transportation Department began a discussion to revisit its highway billboard rules, creating a definition of what a video billboard is, and banning flashing or moving lights on signs.
Banning billboards and scaffolding signage will cause a significant financial loss for many different sectors of the economy--property owners, local businesses, union labor, advertising agencies and advertisers," says Ari Noe, president and CEO of OTR Media Group, a New York-based outdoor advertising company specializing in wallscapes and bulletins.