benefit drivers

benefit drivers

elements of a firm's operations which individually and collectively create BENEFIT ADVANTAGES for consumers who buy the firm's product. The ability to offer a product which is ‘perceived’ by customers to offer superior value to them is an important consideration where PRODUCT DIFFERENTIATION is the key basis of the firm's COMPETITIVE ADVANTAGE over rival suppliers.

There are four main categories of benefit drivers:

  1. the physical attributes of the product, including QUALITY, DESIGN, features, performance in use etc;
  2. the provision of back-up services and products by the firm or its dealers, including product pre-sale advice and demonstrations and various AFTER-SALES SERVICES (GUARANTEES/WARRANTIES, repair and maintenance, replacement parts) etc;
  3. sale/delivery characteristics, including the availability of the product, the provision of credit facilities, the speed and promptness of delivery, etc.
  4. consumers' perceptions and expectations of the product's performance, including the reputation of the supplying firm, BRAND awareness, the ‘image’ of the brand and the psychological satisfaction gained from the brand built by ADVERTISING and other promotional means. See VALUE CREATED MODEL, RESOURCE BASED THEORY OF THE FIRM. Compare COST DRIVERS.

benefit drivers

elements of a firm's operations that individually and collectively create ‘benefits’ for consumers who buy the firm's product, e.g. quality, design, accessories, performance in use, guarantees and warranties. The ability to offer a product that is ‘perceived’ by customers to offer superior value to them is an important consideration where PRODUCT DIFFERENTIATION is the key basis of the firm's COMPETITIVE ADVANTAGE over rival suppliers. See VALUE-CREATED MODEL.
References in periodicals archive ?
We hope that this will benefit drivers in the run up to the half term holidays.
Were proud that the new Cascadia has been recognized with the GOOD DESIGN award, and were even more proud of the achievements found in the new Cascadia that benefit drivers while theyre both on the job and off, noted Kelly Gedert, director of product marketing for Freightliner Trucks and Detroit Components.
The elimination of the spare by automakers is not entirely an abandonment of good sense or a severe example of cost-cutting; in fact, it can benefit drivers.
Such a palit-jeep program will directly benefit drivers and small operators, and the commuting public as a whole.
This would aim to benefit drivers and the environment by facilitating shorter driving time and fewer car emissions.
Sylectus Mobile On Demand's circle of service, imaging, and signature capture capabilities deliver productivity and efficiency gains to benefit drivers and fleet management.
It will also help the UK automotive industry understand how data from cars can be processed to benefit drivers, providing a real insight into how driverless technologies will change automotive businesses in the future.
It's the type of specialist service that can benefit drivers from across Ontario.
It is imperative to understand that every feature that relates to economic impact is captured by five benefit drivers that increase economic impact and five cost drivers that decrease economic impact.
I would like to hear candidates say they will look at area-wide road network solutions, and these will benefit drivers too.
They are good for the environment, help cut carbon emissions and reduce noise pollution and also benefit drivers through cheaper running costs.
What that will do is allow insurance companies to factor in risk better when calculating premiums and that will benefit drivers with no or low points.