benefit drivers

benefit drivers

elements of a firm's operations which individually and collectively create BENEFIT ADVANTAGES for consumers who buy the firm's product. The ability to offer a product which is ‘perceived’ by customers to offer superior value to them is an important consideration where PRODUCT DIFFERENTIATION is the key basis of the firm's COMPETITIVE ADVANTAGE over rival suppliers.

There are four main categories of benefit drivers:

  1. the physical attributes of the product, including QUALITY, DESIGN, features, performance in use etc;
  2. the provision of back-up services and products by the firm or its dealers, including product pre-sale advice and demonstrations and various AFTER-SALES SERVICES (GUARANTEES/WARRANTIES, repair and maintenance, replacement parts) etc;
  3. sale/delivery characteristics, including the availability of the product, the provision of credit facilities, the speed and promptness of delivery, etc.
  4. consumers' perceptions and expectations of the product's performance, including the reputation of the supplying firm, BRAND awareness, the ‘image’ of the brand and the psychological satisfaction gained from the brand built by ADVERTISING and other promotional means. See VALUE CREATED MODEL, RESOURCE BASED THEORY OF THE FIRM. Compare COST DRIVERS.

benefit drivers

elements of a firm's operations that individually and collectively create ‘benefits’ for consumers who buy the firm's product, e.g. quality, design, accessories, performance in use, guarantees and warranties. The ability to offer a product that is ‘perceived’ by customers to offer superior value to them is an important consideration where PRODUCT DIFFERENTIATION is the key basis of the firm's COMPETITIVE ADVANTAGE over rival suppliers. See VALUE-CREATED MODEL.
References in periodicals archive ?
Kafas added that excessive speeds can benefit drivers in no way.
Joanna Hewitt, Digital Innovations, Jaguar Land Rover said: "The Go I-PACE app was designed to demonstrate how EV ownership can benefit drivers, particularly in understanding journey impact on range and how often they would need to plug in.
This announcement continues to build upon the significant investment already delivered across ten improvement projects since 2007 on the A77 and A75.The new bypass will benefit drivers on the A77 and opens the way for new investment and redevelopment in Maybole.
"Not only do vehicle-to-infrastructure technologies like GLOSA benefit drivers today, they're also the critical steps needed as we continue toward an automated future," he further added.
The Salt Institute -- based in Naples, Florida, of all places -- presents an annual award to "Snowfighters" who smartly balance road salt use with conservation to benefit drivers and the environment.
North Tyneside Council and Capita, who are carrying out the project, say the work will benefit drivers, pedestrians, cyclists and bus passengers.
Viewpoints, Mitchell Henry Hollinwood Ave, OL9 8EF viewpoints news.co.uk Coun Angeliki Stogia, executive member for environment, planning and transport at Manchester council, said: "These works will deliver real and lasting improvements to this busy route which will benefit drivers, cyclists and pedestrians alike.
The multi-billion award will also benefit drivers who were ferrying the goods from Mombasa to DR Congo, Rwanda and Uganda.The case was filed by Kampala City Traders Association, Katraco Uganda, Intraspeed Logistics and Mugenga Holdings.
Taxi driver Kirsty Foo, 58, noted that having standardised traffic light signals across all junctions could benefit drivers, especially the seniors, who might be slow in reacting to oncoming vehicles.
We hope that this will benefit drivers in the run up to the half term holidays."
The elimination of the spare by automakers is not entirely an abandonment of good sense or a severe example of cost-cutting; in fact, it can benefit drivers. The primary goal is weight reduction, a crucial factor in meeting fuel economy standards.