benefit advantage strategy
benefit advantage strategythe establishment of a COMPETITIVE ADVANTAGE over rival suppliers which seeks to offer higher product benefits (better quality better performance etc) than rivals while maintaining cost levels that are comparable to competitors. See VALUE CREATED MODEL, BENEFIT DRIVERS, COMPETITIVE STRATEGY. Compare COST ADVANTAGE STRATEGY.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson