below-the-line promotion

‘below-the-line’ promotion

see ABOVE-THE-LINE' PROMOTION.

below-the-line promotion

see ABOVE THE LINE PROMOTION.
References in periodicals archive ?
Hayat currently leads hospital baby nappy sales, while Pampers is pushing below-the-line promotion and engaging with parents to boost sales.
There is no food equivalent of the drinks industry's Portman Group Code of Practice, which regulates the naming, packaging and below-the-line promotion of alcoholic products.
Furthermore, baby and child-specific products players may address marketing needs with below-the-line promotions as well.