below-the-line promotion

‘below-the-line’ promotion

see ABOVE-THE-LINE' PROMOTION.

below-the-line promotion

see ABOVE THE LINE PROMOTION.
References in periodicals archive ?
Hayat currently leads hospital baby nappy sales, while Pampers is pushing below-the-line promotion and engaging with parents to boost sales.
Furthermore, baby and child-specific products players may address marketing needs with below-the-line promotions as well.
A full-fledged ad campaign, including TV and below-the-line promotions, should begin about two months later, says Galal Zaki, Intermarkets' managing director.