below-the-line promotion

‘below-the-line’ promotion

see ABOVE-THE-LINE' PROMOTION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

below-the-line promotion

see ABOVE THE LINE PROMOTION.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Hayat currently leads hospital baby nappy sales, while Pampers is pushing below-the-line promotion and engaging with parents to boost sales.
Furthermore, baby and child-specific products players may address marketing needs with below-the-line promotions as well.
A full-fledged ad campaign, including TV and below-the-line promotions, should begin about two months later, says Galal Zaki, Intermarkets' managing director.